e.l.f. Cosmetics Launches Jelly Pop Collection with Inflatable Pop-up in Covent Garden
Makeup and Skincare brand E.L.F Cosmetics opens interactive installation, the 'Jelly Pop-Up' in Covent Garden, where visitors can step into a memorable Inflatable building and discover the new Jelly Pop Collection.
At the pop-up event fans can try jelly themed treats from a pick-n'-mix station, win goodies, and interact with the products, as well as enjoy all the photo opportunities.
The new Jelly Pop Collection includes: the Jelly Pop Dew Primer, Jelly Pop Glow Reviver Lip Oil, and Jelly Pop Glow Stick.
The activation is created with the help of PR agency PuRe PR London.
When: 22 May 2024
Where: Covent Garden Piazza, London
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