The Italian fashion house Miu Miu launches a new project 'Summer Reads', a series of special initiatives in selected cities worldwide, to encourage people to read more books by women authors.
Furthering Miu Miu’s commitment to contemporary thought and culture, taking over and customising existing newsstands or at newly constructed locations, visitors will receive free ice lollies and will be gifted copies of one of these seminal texts:
- Cuban-Italian author Alba De Céspedes’ “Forbidden Notebook” - a story about a woman rebelling against her bourgeois family,
- Sibilla Aleramo's autobiographical “A Woman”
- Jane Austen’s final novel “Persuasion”
Situated in different places and at disparate moments in history, each text was selected for its author’s brave and powerfully influential status as female creator. All their work, continually reappraised, explores concerns and ideologies that remain relevant to this day. Their voices are unique, a reflection on the lives of extraordinary women - lives as daughters, lovers, wives, mothers - as expressed through the written word. Breaking with convention and the boundaries of gender, they are united as an inspiration to every generation of women that comes after them.
Miu Miu announced: “Situated in different places and at disparate moments in history, each text was selected for its author’s brave and powerfully influential status as female creator."
“All their work, continually reappraised, explores concerns and ideologies that remain relevant to this day.”
Summer Reads pop-up newsstands will be taking place in New York, London, Milan, Tokyo, Seoul, Shanghai, Hong Kong and Paris. Here is where you can fin the pop-up:
June 7th and 8th
MILANO
Newsstand Milano
Via dei Giardini, 20121
PARIS
Seine Kiosks
Stand 74 et 76, quai de l'Hôtel de Ville
LONDON
Covent Garden
Central London WC2E 9DD
NY
Casa Magazines
22 8th Ave, 10014
SEOUL
Lowide Coffee Bakery, 22-1, Seoulsup 2-gil
SHANGHAI
naive
1st Floor, No. 78, Huqiu Road, ROCKBUND ANREN, Huangpu District
HONG KONG
Prison Yard, Tai Kwun, 10 Hollywood Road, Central
June 8th and 9th
TOKYO
DAIKANYAMA T-SITE Main Street
〒150-0033 16-15, Sarugaku-cho, Shibuya-ku
opening hours：10am – 7pm
* In Tokyo, One person will be given one book from either Sibilla Aleramo’s A Woman or Jane Austen’s Persuasion only.
** Please note that the quantity of books and popsicles are limited. Activation will be finished once they are out of stock.
When: 7 - 8 June 2024, 11am – 7pm
Where: Covent Garden Piazza, London WC2E 9DD
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