Vuori opens new flagship store on London’s Regent Street
California performance lifestyle brand, Vuori announces the opening of its flagship location on London’s Regent Street. The brand brings its premium performance apparel to this iconic shopping destination, where timeless charm meets contemporary retail offerings.
The new 4,000 sq ft flagship store is set over two floors and marks the brand’s first UK flagship and second London opening after Covent Garden in 2022.
The new space offers customers the opportunity to discover the full range of Vuori’s signature apparel and will host regular community events such as run clubs and fitness classes.
Joe Kudla, Founder and CEO of Vuori, said: "Vuori is all about connection and community, and our approach to retail locations is intrinsic to its success. We couldn’t be more excited to come to Regent Street and take our place on one of London’s most desirable and iconic shopping destinations.
"The experience we offer in our Vuori stores is not only authentic to who we are but it’s a key differentiator from our competitors, and we look forward to deepening our relationship with the local community here."
Richard Ellwood, Head of Customer Partnerships and Marketing at London landlord The Crown Estate, added: "Vuori is a fantastic addition to our central London portfolio. The brand has already proven to be popular in the capital and can now build on that success with its flagship store on Regent Street.
"We’re confident that it will complement the carefully curated lineup of brands on the street and be a hit with locals and visitors alike."
Andy Lawrence, VP of International at Vuori, said: "We're only scratching the surface of Vuori's potential in Europe. By strategically planting seeds in key markets, we're creating deep, meaningful connections with our customers through a seamless omni-channel experience. This approach is laying the groundwork for sustained growth and long-term success."
The apparel brand, is popular amongst celebrities such as Tom Holland, Harry Styles and Gwyneth Paltrow. As well as many celebrity fans, Vuori also works with endurance runner William Goodge, gymnastic Livvy Dunne and tennis stars Eden Silva, Marcos Giron and Jacob Fearnley - who played Novak Djokovic earlier this year at Wimbledon.
Where: 83-85 Regent Street, London W1B 4EE
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