IKEA Opens Hus of FRAKTA Pop-Up
Introducing IKEA's new pop-up for the most iconic bag in the world. A pop-up where fashion meets form and democratic design, capturing the essence of FRAKTA in a way you’ve never seen before. Discover the iconic blue bag and take home an affordable piece of fashion history.
The Atelier
Personalise your own FRAKTA bag and turn it into a one-of-a-kind piece. Free, only for IKEA Family members
Curated Collection
Shop a curated collection of IKEA items and bold blue products at the pop-up.
FRAKTA Walk
Don’t miss our wonderful walkway inspired by the famous blue bag.
When: Open now
Where: 216 Oxford Street, London W1D 2JH
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