NARS launches an interactive, gaming-themed activation to promote its bestselling foundations, Light Reflecting Foundation and Natural Radiant Longwear Foundation.
The Players' Lounge invites visitors to explore a series of immersive spaces, inspired by gaming parlours.
First, guests can enjoy a complimentary coffee in the Fuel Up area from the NARS Cosmetics Coffee Truck, powered by Henry's.
Then, they can play Check Mate, a game of chess with life-sized foundation bottles and chess pieces.
Strike and Perfect is a billiards room inspired by the UK's number one concealer, Radiant Cream Concealer.
Royal Blush invites users to memory match cards and see what makes them blush.
The Colour Match station will match guests with their perfect shade of foundation and they can complete the look with concealer, blush and lip products and unlock special offers.
Winners of the Poker Face game will receive chips which they can exchange for luxury products at the retail counter.
Guests can also take digital and printed photos.
Visitors will be able to purchase exclusive merchandise such as branded hair clips and water bottles and an exclusive NARS makeup bag, available while stocks last.
When: 22 and 23 February 2025, 11am to 6pm
Where: The Stables Unit X, 40 Earlham Street, WC2H 9LH
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