Benefit Cosmetics opens Basketball-themed pop-up for the launch of its new BADgal Bounce Mascara
Club Bounce interactive experience
Benefit Cosmetics is celebrating its new BADgal Bounce Mascara with a basketball-themed pop-up, Club Bounce.
The US-based beauty brand 's new mascara features a custom-engineered hybrid brush for fuller, fluffier lashes. The dual-sided design has fibre bristles that evenly coat every lash from root to tip, while the precision comb promises to define and separate lashes for clump-free volume.
The pop-up will have multiple themed rooms: a locker room, a hall of fame and even an interactive basketball court where guests can shoot some hoops and a selfie-snapping trampoline.
Visitors will be able to purchase Benefit’s best-selling mascaras as well as exclusive basketball-themed merch such as crew-neck hoodies and socks.
Guests can also enjoy free treats.
The activation follows the brands recent hot air balloon-inspired pop-ups at three high-footfall shopping destinations across the UK: Westfield London, Manchester's Trafford Centre and Bluewater.
When: 26 February - 2 March 2025
Where: Noho Showrooms, 67 Great Titchfield Street, London, W1W 7PT
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