Prada Beauty opens Picnic pop-up in Covent Garden’s Piazza
An outdoor Prada Picnic-themed pop-up is coming to Covent Garden Piazza to showcase the brand's skincare, makeup and fragrance collection and to celebrate Spring and Mother’s Day.
Prada Beauty's luxurious collection will be available to try, such as the iconic Paradoxe Eau de Parfum range and the Astral Pink Optimizing Lip Care.
Visitors will receive a multi-retail bounceback card and complimentary authentic Italian gelato. They will also have the chance to win Prada Beauty prizes throughout each day.
A large screen will showcase the brand’s latest campaign film.
The luxurious Prada Beauty custom built picnic hampers invited guests to have a feel of the product.
The highly aesthetic pop-up was designed and set-up by creative agency Backlash.
When: 7 - 9 March 2025
Where: Covent Garden Piazza, WC2E 7BB
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