Laneige x Space NK host pop-up to celebrate ‘Bouncy & Firm’ range launch
Korean skincare brand, Laneige celebrate latest launch by hosting its first-ever UK pop-up.
The brand is known for its ultra-hydrating formulas and innovative skincare solutions, most famous for its Lip Sleeping Masks.
The two-day pop-up will offer shoppers complimentary Milk Boba Teas and skin consultations as well as cute photo opportunities.
Dennis Sungsue Yang, General Manger at founder Amore Pacific, said: "For us, a pop-up space is more than just a marketing venue. It’s an emotional journey and the starting point of a conversation where Laneige transforms from an abstract brand into a living persona. In moments where we travel together, share stories, and build trust, we become more than just a cosmetic brand—we become a companion in our customers’ lives."
The South Korean beauty brand was founded by Amorepacific Corporation in 1994 and combines cutting-edge technology with natural ingredients to deliver hydration and radiance.
The Bouncy & Firm range launched last year and aims to deliver long-lasting moisture without leaving the skin greasy. With a lightweight texture, it is powered by Water Science technology to nourish, enhance elasticity and leave the skin looking plump. The range also has a new Serum with a Peony & Collagen Complex, Peptide Water and SmoothTech to firm and smooth the skin.
When: 11-12 April 2025
Where: Covent Garden Piazza, London
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