Selena Gomez's viral makeup brand, Rare Beauty, has partnered with Sephora to open a Dreamland pop-up in celebration of its new Soft Pinch Matte Bouncy Blush launching in Sephoras last week.
Visitors are invited to explore the Bouncy Blush collection, including the Soft Pinch Blush, the Liquid Blush and Tinted Lip Oil.
The two-day activation will also offer complimentary samples, prized games, and exclusive gifts with purchase.
The Soft Pinch Matte Bouncy Blush has a cream-to-powder formulation as it is enriched with cacao seed and a blend of pomegranate, papaya seed, and rose hip oils to keep skin hydrated, and offer "the dreamiest flush of colour".
When: 4-5 April 2025
Where: Carnaby Street, London
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