Merit, the California-based minimalist makeup brand is taking over the UK market by launching into beauty retailer Sephora, and to celebrate they are hosting a pop-up showcasing their makeup range.
Merit launched online in UK in 2023, and now customers can shop the brand in person across the seven Sephora locations.
The activation offers visitors the opportunity to discover Merit’s best sellers, such as Flush Balms and the new Shade Slick Sheens, available to purchase on-site.
On the front of the pop-up visitors will receive quick lip and cheek combo touch-ups by makeup artists at the touch-up stations.
On the back of the installation, guests can enjoy complimentary tea and Merit-branded hot cross buns.
Aila Morin, Chief Marketing Officer at Merit, said: "Over the past two years, we've found that there’s a deep alignment between the modern British approach to beauty and Merit's ethos. We have always admired Sephora’s focus on community building, and can’t wait to build upon its entry in the British market by bringing our approach to responsible luxury to even more British shoppers."
When: 5 - 6 April 2025
Where: Covent Garden Piazza
