The team at ARKIVE Headcare and their Founder, Adam Reed host an immersive cinematic event that truly Makes Scents
Arkive have launched their new fragrance collection, and they want to immerse audiences in the emotional stories behind each one. At the heart of the launch is Adam Reed, hair stylist and Arkive’s brand ambassador, whose personal memories inspired each fragrance.
The Launch event is cinematic experience that is both nostalgic and contemporary.
Step into a world where scent meets storytelling. ARKIVE Headcare and Founder, Adam Reed, invites you to an immersive Smell-o-vision event.
Be among the first to witness the premiere of a captivating short film conceived, developed, and directed by Adam himself. Celebrating the ARKIVE Makes Scents launch into retailers nationwide, the sensory film offers a behind-the-scenes look into the artistry, passion, and creative inspiration behind the fragrance collection.
Held in The Garden Cinema, nestled in the heart of Covent Garden, this experience is more than just a screening; it’s a sensory celebration of fragrance, emotion, and imagination. Expect an interactive adventure that redefines the way you think about scent.
From concept to creation, Adam takes you on a journey of storytelling through scent: an ode to Headcare, creativity, and personal expression.
Whether you’re a beauty lover, a fragrance aficionado, or simply looking for a unique and inspiring escape, join ARKIVE for an unforgettable afternoon of scent, cinema, and connection.
The ARKIVE Makes Scents fragrances are inspired by Adam Reed's childhood memories in Somerset, and are made to bring a little joy to your every day. They are fresh, warm, floral and unexpectedly you. And with nourishing Baobab Oil in the mix, it’s a treat for your hair and your head.
The four new scents are:
No One Elsie: Inspired by Adam’s childhood memories of his grandmother’s greenhouse. Warm, green, nostalgic.
Future Bloom: A luminous, floral scent evoking the hopefulness of a sun-soaked walk.
Decorated Woods: A rich, earthy fragrance capturing the transition of the seasons in a lush English woodland.
A Kind of Floral: A comforting blend of blossoms and musks — gentle, elegant, and grounding.
Their fragrances are anything but average, each one being carefully crafted to be worn alone or layered together for a scent that’s uniquely yours. With a complex blend of ingredients, they’re more than just a body mist, they’re eau de parfum for your skin and hair.
The concept and production of the 12-minute film was made by Clockwise.
When: 29 Apr 2025, 15:00 - 16:00
Where: The Garden Cinema, 39-41 Parker Street London WC2B 5PQ
Tickets: Free here
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