Online beauty retailer Cult Beauty is launching a new pop-up in Fitzrovia to celebrate its latest campaign, In Bloom.
You're invited to immerse yourself in a positively blooming world of spring beauty - featuring ten of @cultbeauty's most-loved brands: Allies of Skin, Fenty Beauty, Kate Somerville, Jo Malone London, Fable and Mane, Nudestix, RMS Beauty, Oribe, Westman Atelier & LANEIGE.
The flower-powered beauty wonderland is inspired by actress, filmmaker and poet Greta Bellamacina, and model Faith Charnock.
Visitors will be able to take part in a unique perfume quiz, where they can reveal their perfect layering scents, and enjoy an exclusive discount when they shop their suggested blend. Guests can also enjoy complimentary scalp massages, hair styling and more.
When: 26 April 2025, 4 - 7pm
Where: 14 Percy Street London W1T 1DR
Tickets: Free here