Lush opens Hello Kitty pop-up to celebrate latest collection launch

Lush brings a kawaii wonderland pop-up to Covent Garden to celebrate the Hello Kitty and Friends collaboration.

The pop-up is hosted in partnership with Sanrio, and will feature sample giveaways, an interactive photobooth and a special meet-and-greet with Hello Kitty (on Saturday 3 May)

The activation marks the launch of Lush’s limited edition Hello Kitty and Friends collection in April.

The range features Sanrio’s beloved characters, including bath bombs (such as Hello Kitty Bath Bomb and Cinnamoroll Bath Bomb), bubble bars, shower gels, soap and even a signature perfume. Prices start at £6 for bath bombs, with the Hello Kitty and Friends Perfume priced at £30.

The brand declared: "Lush heard its community loud and clear. Partnering with Sanrio was one of the most requested collaboration partners when asking staff and customers what they wanted to see from Lush collaborations in the future."

When: 1 - 4 May 2025

Where: Covent Garden Piazza, London