Kérastase opens ‘House of Gloss’ pop-up in Soho

Kérastase haircare brand will host an immersive pop-up to showcase the new range Gloss Absolu and its iconic Glaze drops. Guests can experience a personalised scalp & hair diagnosis, professional gloss hair styling, free gifts & fun-filled photo opportunities.

The interactive pop-up focuses on hair transformation and education while spotlighting the new gloss-enhancing innovation.

The installation has several spaces:

• A Gloss Absolu discovery floor where visitors can discover full product range, have the chance to win prizes and enjoy beautiful displays.
• A scalp diagnosis area for personalised insights by professionals.
• A masterclass lounge hosting a curated line-up of expert-led sessions.

The brand will also organise a Mocktail Monday and Get Glossed Friday for extra special treats and surprises.

The activation will also include expert-led masterclasses across four days:

Your Hair Questions Answered: LuxeGen & Chlöe Swift

• In partnership with SheerLuxe, the double masterclass sees hair expert Chlöe Swift and LuxeGen take the floor to address common concerns and offer pro-level tips for achieving salon-worthy results at home.
• Tuesday 13 May | 5:30–6:30pm / 7:00–8:00pm | Capacity: 30

Crafting a Lasting Career: Girls in Marketing x LinkedIn

• For those looking to build their confidence and navigate the job market, this empowering session with Girls in Marketing and LinkedIn’s Zara Eaton dives into career planning, interview success and personal branding.
• Wednesday 14 May | 6:30–7:30pm | Capacity: 30

Building Your Personal Brand: Girls in Marketing

• Aimed at aspiring entrepreneurs and content creators, this session explores how to define and elevate your personal brand.
• Thursday 15 May | 5:00–6:00pm / 6:30–7:30pm | Capacity: 30

Get Glossed: Pre-Party Pampering with Kérastase & YSL

• Friday’s Get Glossed event offers hair touch-ups with Kérastase’s new Glaze Drops, make-up refreshes courtesy of YSL and complimentary drinks - all designed to set the tone for a night out in Soho's streets.
• Friday 16 May | 4:00–7:00pm | Capacity: 36

When: 10 - 18 May 2025

Where: 59 Greek Street