South Korean skincare brand Laneige is hosting a sweet-themed pop-up in Covent Garden to celebrate the brand’s newest innovation.
The new Glaze Craze Tinted Lip Serum (£19) is a serum-meets-gloss product that offers both skincare benefits and buildable, high-gloss colour, with a unique mini doughnut-shaped applicator and doughnut-inspired shade range: Peach Sugar, Cinnamon Sugar, Sugar Glaze, Chocolate Frosting and a new Maple Glaze shade. The serum is infused with a 95% skincare base and enriched with polypeptides, pomegranate seed oil and argan ceramides offering hydration for up to 12 hours.
The immersive pop-up will offer collectable keyrings, custom-designed tees and glazed doughnuts inspired by the lip serum's doughnut-inspired shade range.
The brand, founded by Amorepacific Corporation, focuses on a hydration-first philosophy and hosted its first-ever pop-up in April.
When: 17 - 18 May 2025
Where: Covent Garden’s Piazza, London
