Sol de Janeiro launches Body Badalada with series of pop-ups

Sol de Janeiro, the Brazilian-inspired beauty brand known of its rich body butters, has planned a nationwide roadshow to celebrate the latest bodycare innovation, the Body Badalada Vitamin-Infused Lotion.

The new body lotion sets apart from the usual rich texture as it is weightless yet vitamin-rich and delivers 24-hour hydration without heaviness. It is infused with seven molecular weights of hyaluronic acid, Brazilian sugarcane, and vitamin-rich Brazilian nut and scented with the cult-favourite Cheirosa 62, making it a 'full body glow up in a bottle'.

The multi-sensory pop up takeover will immersive visitors into a fully refurbished, bespoke Airstream completely “Badalada-fied” to celebrate the vibrancy of Sol and their Brazilian heritage.

Fragrance consultation carts, a Sol marketplace, an immersive “Experience Tunnel”, exclusive sampling, photo moments, and a hands-on product experience zone, are all designed to delight guests.

The multi-city Brazilian pop-up tour will start in London and then travel to Newcastle and Birmingham.

Body Badalada Vitamin-Infused Lotion (£32) is available exclusively at Sephora.

When:  5 - 8 June 2025

Where: Westfield White City, London

Other Locations:

• Metrocentre in Newcastle from 26-29 June;
• Bullring Birmingham from 17-20 July.