ASOS opens Summer pop-up at Outernet
Summer, styled by ASOS
ASOS celebrates the launch of their new campaign 'Summer Styled by ASOS' across beauty and fashion, the brand is hosting a shoppable pop-up experience at Tottenham Court Road.
This playful takeover brings the spirit of the summer, from the homepage to the high street. Shoppers will be able to discover curated edits from brands like ASOS DESIGN, ARRANGE, COLLUSION, and Topshop, along with standout beauty picks.
There will also be exclusive collections and limited-edition pieces on show, offering a rare opportunity to shop the latest ASOS trends in person.
Swing by to soak up the sunshine, snap some pics at the photo booth, enjoy free ice cream and shop the summer like never before.
The immersive experience will also have hourly giveaways offering visitors the chance to win this Adidas' cowprint trainers, BreatheMAX t-shirts and Face + Body products.
Guests can also enjoy beauty samples, immersive large screen projections and a high-energy live DJ performance, to mark the beginning of summer in style.
Livvy Thompson, Head of Marketing at ASOS, said: "Summer, styled by ASOS is a bold celebration of summer style. We’re bringing fashion, beauty, and culture together in a fresh and immersive way — a true reflection of what our customers love about this season."
"This campaign is about more than just shopping; it’s about bringing the summer energy to London, creating unforgettable moments and inspiring our community to show up as their most confident, expressive selves."
When: 4 - 5 June 2025, 12 – 8pm
Where: Outernet, Tottenham Court Road, London
Liked this post? Follow this blog to get more.
