The show held annually at London's Business Design Centre, is the UK's premier showcase for housewares, tableware, and small domestic appliances, attracting top-tier retailers, e-commerce buyers, and influential media figures.
Kleine Wolke, the luxury bathroom brand brings trendsetting design and sustainability to the UK market has roots dating back to 1793, a legacy of innovation since launching bath textiles in 1968 and is one of Europe’s most iconic names in bathroom décor. Renowned for its blend of trend-led design and timeless quality, the German brand offers a complete collection of bathroom accessories including: bath rugs, soap dispensers, shower curtains, organisation baskets, and mirrors.
The brand's UK presence is spearheaded by Blaise International, with Mark Hewitt (National Sales Manager) and Simon Wigglesworth (Commercial Director) leading the charge, with a commitment to meeting demand for style, sustainability and choice in the UK market.
“We’re introducing a collection that UK buyers haven’t seen before - more than 2,000 products that are beautifully coordinated, trend-informed, and designed to last,” says Mark Hewitt. “The range not only looks and feels premium but delivers durability with serious design credentials.”
At Exclusively, visitors will experience two standout Design Worlds from Kleine Wolke’s 2024/25 portfolio - Simply Ocean and New Harvest.
Both collections embody Kleine Wolke’s fashion house approach to bathroom design, with trends identified 18 months in advance. The result is cohesive, curated design worlds that empower consumers to completely transform their bathrooms - without major renovations.
Kleine Wolke also proudly leads the way in sustainable bathroom design, offering one of the widest Eco Collections in the industry, with many products made from recycled or renewable materials.
- Simply Ocean -
Inspired by the serenity of the sea, Simply Ocean transforms bathrooms into coastal retreats. Natural hues, organic shapes and maritime motifs evoke feelings of freedom and lightness. Highlights include:
“Concha” shower curtain – soft curves and seashell aesthetics
“Sardinas” accessories – playful fish motifs in calming tones
“Tram” bath rug – flowing lines that recall waves and sea breezes
“Navagio” & “Dash” – minimalistic sets with clean, herringbone patterns
- New Harvest -
A calming, earthy palette of olive greens and sand tones brings the outdoors in. The New Harvest world is ideal for nature-lovers seeking tranquillity and conscious design. Highlights include:
“Glow” bath rug – dual-pile textures and a subtle gloss finish.
“Brace” accessories – soap dispensers and tumblers made with 70% recycled polyresin, marrying sustainability with style.
“Madera” set – crafted from acacia wood, known for its strength and elegance.
Style, Sustainability, and Smarter Hydration: AQUAPHOR Debuts New Range at Exclusively Show 2025
Designed to combine cutting-edge filtration technology, 360-degree sustainability, and a modern, minimalist aesthetic, AQUAPHOR's range of sleek water filtration jugs and everyday active water filter bottles showcase the brands’ commitment to healthier hydration and the elimination of single-use plastic bottles.
With UK families increasingly seeking healthier, more sustainable hydration options — and a reliable way to remove common water impurities — AQUAPHOR’s latest innovations deliver practical, everyday solutions, backed by over 30 years of filtration expertise.
AQUAPHOR is shaking up the hydration category, bringing new energy, bold design, and a mission-driven approach to their innovative range. Following strong sales and share growth since entering the UK market, the brand is significantly expanding its consumer outreach in 2025 — launching bold, nationwide campaigns and targeted digital activity that speak to the modern UK consumer with a fresh perspective.
The new range of jugs includes the launch of the FRESH Jug, featuring a minimalist design with a generous 3.2L capacity and a fridge-door-friendly shape, ideal for busy households. The LAGO Jug offers a gracefully curved silhouette and a spacious 3.8L volume, making it perfect for family tabletop use.
These new products add to AQUAPHOR’s wider range of jug styles designed to suit every household — from space-saving designs ideal for fridge doors, to larger, family-sized jugs in a range of colours and finishes. Across the board, AQUAPHOR filters are engineered to purify between 150–500L of water, depending on the model.
The two new AQUAPHOR jugs also follow on from the recent launch of the CITY COOL Water Filter Bottle — a sleek, double-walled design that keeps water chilled for up to 24 hours. Built for durability and daily use, it features AQUAPHOR’s advanced ion-exchange, activated carbon filter made from renewable coconut husks. Thoughtful details like a non-slip silicone grip, leak-proof lid, and smooth, tactile finish make CITY COOL as functional as it is stylish. The new collection is available in a palette of trend-forward colours — Sky Blue, Mineral Red, Rose Pink, Carbon Black, and Fresh Teal — combining high-performance filtration with everyday style.
Already gaining momentum online as the #CoolestInTheCity, CITY COOL has become a go-to companion for a new generation of conscious consumers. AQUAPHOR’s new Brand Ambassadors – including BBC Big Brother 2025 finalist Segun Shodipo (@segunshodipo)), Fitness Influencer Karina Patel (@karina.patel_), and Disability Ambassador Bryony Moss (@defeatingdisability) – are helping spread the word about smarter hydration choices that reduce waste without compromising on style.
At the heart of every AQUAPHOR product is advanced filtration technology that reduces chlorine, heavy metals, pesticides, microplastics, and other common tap water impurities, while preserving essential minerals. With water quality varying across regions, AQUAPHOR provides a practical, everyday way to support better health at home — giving families better tasting water they can trust. Every jug and bottle is crafted from non-toxic, BPA-free, food-grade materials, delivering consistently fresh, great-tasting hydration with every pour.
AQUAPHOR’s commitment to purity extends beyond the glass. Its 360-degree sustainability model includes free, UK-wide filter recycling through a partnership with ReFactory™, turning used cartridges into practical household items — including AQUAPHOR’s own recycling bins. With each filter replacing up to 300 single-use plastic bottles, customers are empowered to cut down on waste and make more sustainable choices every day.
Nigel Wheeler, Managing Director of AQUAPHOR UK, adds:
“We know that families want healthier, more sustainable ways to stay hydrated — without adding more plastic to the planet. With our latest innovations, we’re not just introducing new products — we’re giving people smart, stylish tools to make better choices every day. We’re excited to showcase them at Exclusively 2025 and continue leading the way in the future of hydration.”
AQUAPHOR’S range is available at Amazon, John Lewis Partnership, Tesco Marketplace, The Range, Robert Dyas, AQUAPHOR TikTok shop, and the AQUAPHOR Website.
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