Step out of office and into vacation mode in the heart of London at online beauty retailer Cult beauty's Summer pop-up.
Escape to sun-drenched shores with 13 of their beach-ready brands and stop by the Surf Shack for limited-edition OOO merch.
Guests who have their ticket to paradise will receive travel-sized versions of their favourite beauty products and tote bag and with any purchase.
Visitors can also enjoy complimentary drinks and snacks and snap Insta-worthy pictures at the Cult Boardwalk.
Attendees will be able to discover the latest summer launches from brands such as Fenty Skin, Charlotte Tilbury, Sunday Riley, Caudalie, Ultra Violette Australian SPF, Sol de Janeiro, Iconic London and many more.
Indigo Clarke, Brand Director at Cult Beauty said: "The summer pop-up is really about inviting our audience to step out of busy London life, and enter paradise. A moment of magic hidden within a Shoreditch warehouse, where you step onto sand, a boardwalk, are greeted with gelato, summer sounds and immersive projections - a beach-ready escape for everyone to lose themselves in, and discover our curated selection of must-have summer beauty products."
When: 19th & 20th June 2025, 10am – 7pm
Where: 3 Ely's Yard, London E1 6QR
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