Kith & Kin x Wilson launch Tennis Roadshow in London
The US streetwear and lifestyle brand Kith are connecting with its UK community with a pre-launch experience of the global launch of the new Kith for Wilson tennis collection.
The experience forms part of the global launch celebrates iconic London locations and engagements. The roadshow kicks-off with a stop at Tower Bridge, before visiting Covent Garden and Battersea Power Station.
The centrepiece of the experience will be an eye-catching 1960s Kith for Wilson Routemaster bus, fully wrapped in Kith’s signature monogram, inside and out.
The upstairs will feature menswear and tennis rackets, bags and more while the upstairs deck will cater womens apparel and on-court apparel for customers to shop.
Visitors will be able to browse the new collection and will have the chance to win a tennis ball or a set of racquets from its own vending machine and enjoy a matcha-strawberry meringue from Ottolenghi deli.
Kith reprised its partnership with Wilson to create an elevated tennis collection for men and women, blending the performance and lifestyle sensibilities of each brand.
This collection comprises on and off-court apparel, accessories and equipment that features Kith for Wilson branding and artwork. Wilson’s performance technology is infused with on-court silhouettes and Kith’s lifestyle lens elevates the design of the full collection.
When:
Where: Potters Field Park, Covent Garden & Battersea Power Station
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