Skin + Me hosts pop-up at Battersea Power Station to celebrating the launch of its new SPF 50 Daily Moisturiser
British skincare Skin + Me is opening a maze-themed pop-up to showcase its new Daily Moisturiser with SPF 50.
This is the brand's first-ever pop-up and will feature bright yellow walls with skincare facts to educate visitors.
Guests will step into a "playful, science-led experience" to try the new SPF and win prizes - such as a year’s supply of Skin + Me or exclusive merch.
The product has a high-performance formula with a patented dosage system making it the "world’s first" daily moisturiser featuring a dermatologist-designed dose of SPF 50. It comes in three skin type-specific formulas for dry to normal, oily to combination, and sensitive skin.
Florie Roudet, Growth Director at Skin + Me, said: "Skin + Me launched as a DTC brand, which allowed us to build a strong, engaged community. But with that, we realised there was a wider audience we hadn’t yet reached, which led to our expansion into retail with Boots, making our dermatologist designed products more accessible than ever.
"This pop up is more than a product moment, the launch of our brand new Daily Moisturiser with SPF 50 felt like the perfect moment to step into a physical space and connect with our community in real life. We’re passionate about education, and this is about empowering people to build smarter, sun safe routines, so we wanted to do this in Battersea Power Station, a place with cultural buzz, and beauty interest all in one place."
Horatio Cary, co-founder and CEO of Skin + Me, said: "At Skin + Me, innovation isn’t just a buzzword - it’s the foundation of everything we do. We don’t just make products, we solve real skincare problems by combining cutting-edge science with truly personalised care.
"Our new Daily Moisturiser with SPF 50 is a perfect example of that ethos: precise, broad-spectrum sun protection and deep hydration, in one simple step."
When: 27-29 June, Fri–Sat: 11am–7pm and Sun: 12pm–6pm
Where: Malaysia Square, Battersea Power Station, London
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