Bloobloom Opens Seventh Store in London and launches SS25 collection

Bloobloom, the French fashion eyewear brand, opens a new store in the heart of East London.

Located at 41 Brushfield Street, the 615 sq ft store is the seventh London outlet for the brand, with sister sites at Canary Wharf, Carnaby Street, Covent Garden, King’s Road, Marylebone and Westfield White City.

The store offers “the full Bloobloom experience”, such as walk-in eye examinations by in-house opticians, repair/ adjustment services, and even personalised style advice.

The design of the Spitalfields store is inspired by the sun-drenched coastal architecture of the Mediterranean, featuring sand-toned linen curtains, cream stucco walls and softly rounded ceilings and arches.

Abbas Manai, Co-Founder of Bloobloom, said: "Opening in a prime spot in Spitalfields is the perfect next step for Bloobloom. This location allows us to deepen our connection with the East London community.

"Spitalfields is an exciting shopping destination and expanding our retail presence here helps us grow our reach while staying true to our mission of making quality, stylish eyewear more accessible. We are looking forward to welcoming loyal and new customers to this store."

Jason Dervin, Spitalfields Estate Director, added: "We’re thrilled that Bloobloom is joining our vibrant retail community. We believe the designer eyewear brand’s distinctive style and offering will not only excite our existing visitors, but also draw in a new wave of style-conscious individuals to discover all that Spitalfields has to offer."

Bloobloom was founded by Abbas and Fares Manai in 2018. For every purchase made, a pair of glasses is donated to one of the world's 2.5 billion people in need who don’t have access to eyecare as part of the brand's ‘Pair for a Pair’ scheme.

All frames are handcrafted and made from sustainable materials.

There is also a  ‘Pay What You Can’ loyalty scheme where customers have the choice to choose their second pair of spectacles or sunglasses from a tiered system.