Driscoll’s Launches London’s First-Ever Pop-Up Devoted Entirely to Berries

Driscoll’s, the family-owned berry business renowned for its passion for quality, is set to launch The Berry Patch - London’s first and only pop-up entirely devoted to berries.

Taking over a central Soho location for three days only, this immersive, fruit-filled experience invites visitors to discover the joy, flavour, and devotion to deliciousness behind every Driscoll’s berry.

 

Styled as a traditional greengrocer’s, The Driscoll’s Berry Patch offers a unique opportunity for Londoners to explore the full range of Driscoll’s berries in one place.

 

Upon arrival, every guest will receive a punnet containing a sample of each of Driscoll’s delicious berries - strawberries, blueberries, raspberries and blackberries - allowing them to discover the full range of flavours for themselves.

Visitors will also have the chance to meet the Driscoll’s Greengrocers who will be on hand at the Berry Tasting Bar, where they can understand more about what it takes to make it into a Driscoll’s punnet.

 

Guests can also visit the greengrocer’s-style counter and draw a ticket for the chance to win one of 150 prizes given away each day. Winning tickets marked with a yellow sun unlock playful prizes including Driscoll’s glass bottles, chopping boards, tea towels, tote bags, caps, and limited-edition, hand-crochet keyrings.

Isla Haslam, Driscoll’s Marketing Manager, commented, "Driscoll’s has spent over 100 years perfecting the juiciest, most flavorful berries, and we’re excited to invite Londoners to come and experience this at the first dedicated berry pop up!”

 

With its blend of nostalgia, innovation, and flavour, The Berry Patch is a joyful celebration of berries like London has never seen before.

 

When: 25th - 27th June 2025

Opening Times: Wednesday - 10am to 5pm, Thursday - 10am to 7pm, Friday - 10am to 6pm

Where: The Berry Patch by Driscoll's, 15 Bateman Street, Soho, London