Experience scrumptious Raspberry Ripple - their limited-edition summer fragrance at an interactive experience.
The British fragrance and lifestyle house celebrates its limited-edition summer scent – scrumptious Raspberry Ripple – with an interactive pop-up experience in London’s South Bank.
Taking place from Thursday 3 – Sunday 6 July 2025, visitors can take a stroll along a seaside boardwalk and enjoy unique sensory experiences inside a series of colourful beach huts, all inspired by the nostalgic fruity fragrance. After immersing themselves in the key notes of the scent, a seaside postcard-style photo moment awaits, as well as the opportunity to create their own retro bunting, send a digital postcard to a loved one and browse the limited-edition summer collection, before enjoying the sweetest treat of them all: a scoop of raspberry ripple ice cream.
The event is free to enter and open between 11am – 8pm each day, located at The Queen’s Walk, London, SE1.
What to Expect:
Free Icecream - Sample their limited-edition summer scent and enjoy a scoop of the scrumptious treat that inspired it – raspberry ripple ice cream.
Pick Up A Seaside Souvenir - Strike a pose inside our seaside photo booth. Your postcard-style picture will be printed for you to take home.
Free Postcard - Send a special message to your favourite person, wrapped up in a digital postcard, inspired by th summer collection.
Jo Malone London’s summer collection will be available in-store and online at jomalone.co.uk from 1 July.
When: Thursday 3 – Sunday 6 July 2025, 11am – 8pm.
Where: London’s South Bank, located at The Queen’s Walk (opposite Jubilee Gardens), London, SE1
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