Sculpted by Aimee opens ‘Base Camp’ pop-up in Covent Garden
The installation will feature Trade Your Base, exclusive Merch and shade matching.
There will also be complimentary sample sachets and sweet treats. The first 50 visitors at each stop will receive exclusive branded merchandise and a 20% discount will be applied on bundles that include any foundation and the Brighten Up Concealer. One lucky visitor will even win a year’s supply of Sculpted products.
A research by the brand shows that 80% of people wear the wrong foundation shade or formula and Base Camp aims to change that.
The activation will stops in five cities: Dublin, Birmingham, Manchester, Liverpool and London.
The pop up concept has been created by production company Backlash.
Sculpted by Aimee is all about multi-purpose hero products that literally anyone can use and is known for its skin-first approach and unapologetically pink packaging.
Aimee Connolly said: "I am incredibly excited to bring our Base Camp pop-up to so many amazing cities across the UK! Our mission at Sculpted by Aimee has always been to simplify beauty and empower everyone to feel confident in their own skin.
"Finding your perfect foundation is the ultimate starting point for that confidence, and Base Camp is designed to make that process fun, easy, and accessible for everyone."
When: 29 June 2025, til 7pm
Where: Covent Garden Piazza, London
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