UK's only professional trade show dedicated to multicultural beauty
Tones of Beauty Expo 2025 is the premier multicultural beauty showcase dedicated to celebrating and elevating diverse beauty across all shades, a movement shaping the future of inclusive beauty.
Join them at Excel London on June 30, 2025 at 10:00 AM (Europe/London) for a day filled with beauty and glamour. Discover the latest trends in skincare, makeup, and hair care and get ready to be inspired by top beauty experts and influencers.
What to expect:
- 200+ international exhibitors - many debuting in the UK for the first time! Featuring pavilions from South Africa, Dubai, China, and the Pacific
- brand-new products tailored for the multi-ethnic beauty market
- networking with 4000+ beauty professionals & industry leaders
- 3 CPD-accredited conferences with over 70+ speakers
- National Hair & Beauty Federation’s Top 50 Beauty Influencer Awards live
Tones of Beauty is the must-attend event for anyone in the UK’s multicultural beauty industry, including distributors, importers and suppliers, retailers, beauticians and hairdressers, barbers, salon and spa owners, makeup artists, nail technicians, perfumers and aestheticians.
3 Dynamic Conference Stages + Live Demos:
Stage 1 – The Main Stage: Panel Discussions & Thought Leadership
Conversations that matter — from representation to the power of ownership
Key Speakers: Shalom Lloyd MBE, Dr. Vanita Rattan, Sadaf Jaffari, Ateh Jewel, Dionne Smith, Masibu Manima, Antoinette Ale (Tressly), Michelle Scott-Lynch (Boucleme), David Olusegun (Nalas Baby), Titi Bello (Ori Lifestyles) Pavan Ahluwalia (Pavan Beauty)
Topics:
- Founder Stories: Ownership & Branding Power
- Growing Your Brand & DTC through Community
- The Role of Social Media in Beauty Biz Growth
Stage 2 – The Insights Lounge: Expert Presentations & Emerging Talent - Deep-dive into industry trends and innovative research
Key Speakers: Dabota Lawson, Adeola Chizoba, Joan Scott, Kim Ford, Arieta Mujay
Topics:
- Branding 101
- HABIA Presents…
- EATOW Global: Business Beauty Moguls
- The Science of Hair & Research Gaps in Textured Hair
Stage 3 – The Experience Stage: Live Demos & Networking Galore - Meet top brands & associations, discover new innovations in action, celebrate beauty, diversity, and creativity
Key Speakers: Famida Pathan, Tumi Siwoku, Deborah Lola, Rachel Marcelin
Registration is free until June 20 and £34.99 thereafter.
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