GRIND AND PEANUTS TEAM UP FOR A LIMITED EDITION COLLABORATION & POP-UP CELEBRATING 75 YEARS OF SNOOPY
The Partnership’s Summer of Snoopy Campaign Honours Everyone’s Favourite Cartoon Beagle with a Special Collection
Cult coffee company Grind launches its new limited-edition collection celebrating the 75th anniversary of Peanuts. To celebrate the collaboration’s launch, Grind will be hosting a Summer of Snoopy Puppuccino Bar, a three-day dog-friendly pop-up in their Shoreditch café where coffee lovers, dreamers, and their dogs can enjoy a cappuccino and a puppuccino and shop the full Grind x Peanuts collection.
The collaboration’s product range is inspired by Snoopy and Woodstock’s summer adventures, featuring the iconic characters on a refillable coffee tin, cafetière, set of enamel mugs, picnic cooler bag, cap, and t-shirt.
Since it was first introduced in 1950, Peanuts has become a global phenomenon featured in thousands of newspapers worldwide as well as stage productions, series, films, books, theme parks, games, and more. Now, one of the comic’s most beloved characters, Snoopy, is featured on London’s favourite coffee with his best pal, Woodstock.
The summery, nostalgic collaboration brings Snoopy’s love for the great outdoors—whether he’s camping, napping, or leading The Beagle Scouts—to Grind’s love for the planet, launching a product range that you can take with you on all your summer adventures. The B Corp coffee brand is on a mission to make planet-friendly craft coffee accessible wherever you are, and this is a collection that offers exactly that, with a portable cafetière, enamel camping mugs, and a picnic cooler bag to pair with Grind’s sustainable speciality-grade coffee.
Visitors to the pop-up will receive a free Grind x Peanuts sticker pack, and their dogs can enjoy a puppuccino and treats on Grind. Plus, the first 25 customers on each day will receive a free Grind x Peanuts tin. There will also be a Snoopy lookalike contest with a beagle-approved prize for the winner.
As part of the Grind x Peanuts collaboration, shoppers at Tesco, Sainsbury’s, Waitose, Co-op, and Ocado will also have the opportunity to win a luxury eco escape: a limited edition of Grind’s House Blend Pods will be hitting supermarket shelves this summer with a competition that customers can enter for the chance to secure a two night stay in a luxe treehouse in the Cotswolds.
The Grind x Peanuts products will be sold both individually and in a picnic bag bundle. The t-shirt is available in sizes S-XXL, and the limited-edition tin comes free with subscription orders; customers can choose from Grind’s home-compostable pods, ground coffee, or whole bean coffee for inclusion in their tin.
The collection is exclusively available at Grind, both online at grind.co.uk and at select Grind locations.
David Abrahamovitch, Founder & CEO of Grind: “There are very few characters out there as iconic and beloved as Snoopy. The power and popularity of Peanuts and its lovable cast has endured for over seven decades and shows no sign of slowing down, with generation after generation falling in love with the comic. So for Grind to be a part of its 75th anniversary is incredibly exciting and this is a product collection that we’re really proud of. We hope Snoopy fans everywhere will love it as much as we do.”
When: 3rd – 5th July 2025, 8am-5pm
Where: Shoreditch Grind, 213 Old Street, London
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