Hourglass Cosmetics launches a global summer complexion campaign aiming to immerse consumers in the world of Hourglass with a pop-up experience combining beauty, music while also celebrating singer-songwriter Gracie Abrams as the new face of Hourglass Cosmetics.
The Vinyl Lounge offers visitors the chance to explore Hourglass’s complexion range through personalised shade-matching services, a curated retail selection and live music from an in-store DJ and e.xclusive gifts-with-purchase.
The event will showcase Hourglass’s best-selling complexion products: the Vanish Airbrush Concealer, the Veil Hydrating Skin Tint and the Phantom Volumising Glossy Balm. Each is designed to deliver what the brand calls "complexion without the complexity".
The pop-up is part of the UK stop in a series of Complexion Destination high-impact activations around the world, with similar experiences taking place in for other major cities: New York, Paris, Dubai and Toronto.
The brand is known for its minimalist yet high-performance approach to complexion as its products are designed to layer, adapt, and enhance natural skin without excess complexity.
When: 4 July 2025
Where: Sounds of the Universe record store, Broadwick Street, London
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