Sol de Janeiro x Lookfantastic host ‘Casa Cheirosa’ pop-up for the launch of the new Cheirosa 39 Perfume Mist

THG-owned digital beauty retailer Lookfantastic and cult bodycare brand Sol de Janeiro are bringing Brazil to London with Casa Cheirosa, an immersive pop-up experience celebrating @soldejaneiro’s iconic scents and the exclusive launch of the new Cheirosa 39 Perfume Mist.

The pop-up will feature a customisable açaí bowl station, offering free Cheirosa 39, 48, 62 and 68 inspired bowls to the first 500 guests. Attendees who find a golden star hidden inside their açaí bowl tub will win a full-size Cheirosa 39.

Visitors will also receive a deluxe-size sample of one of Sol de Janeiro’s mists and enter a prize draw to win a fragrance bundle.

The activation follows Sol de Janeiro’s recent Badalada Roadshow.

Keely Gough, Managing Director at Lookfantastic, said: "This activation creates an experience that goes beyond the product and will allow guests to immerse themselves in the brand. Partnering with Sol de Janeiro on Casa Cheirosa is the perfect way to showcase a Lookfantastic exclusive and exciting fragrance launch."

When: 26 July 2025

Where: Potters Fields Park, London