Never Fully Dressed, the womenswear brand founded by Lucy Aylen, is venturing into the beauty market starting with the launch of a fragrance duo. The brand is parking up at Covent Garden this weekend to share the scent launching on Monday through an exclusive pop-up for the community.
Never Fully Dressed will have a whole van wrapped in NFD motifs, offering complimentary scent samples and the chance to purchase full-sized bottles.
Visitors will also receive some extra treats, such as candy floss and written poetry from London based poet Tevin Muendo.
The fragrances are inspired by the creative spirit of the Balearic Islands and are designed to "empower and spread joy", featuring playful fruity notes balanced with seductive undertones, the scents pay homage to the UK-based brand’s passion for female empowerment, one for daytime and one for night:
- 001 Night combines soft bergamot, warm nutmeg, and spicy black pepper, grounded in a smoky oud, for a scent that’s "empowering and elevated".
- 002 Day blends earthy pink pepper, zingy raspberry, and a subtle floral jasmine centre, for a scent that’s "clean and effortlessly sunny".
Priced between £29-69, both scents launch next week with 10mL, 100mL and candles available.
When: 26 - 27 July 2025, 11am - 6pm
Where: Covent Garden Piazza
