STILA IS GOING ALL OUT WITH COLOUR & INNOVATION FOR FALL 2025

Still is yet again setting the scene for celebration and glamour.

The excitement is palpable - and the looks? Stunning. This Fall, the invitation is going out to play and seize the day - and night.

First up, eye-impact looks imbued with a luxe-y vibe. Think rich dimensional colour, candlelit effects, and shimmery metallics.

Stay All DayR Inkwear Liquid Eye Liner serves up gorgeous, drama-rich colour while lashes reach their full potential with the debut of Made- U-Lash Length & Define Tubing Mascara.

More meets the eye with new shades of award-winning no-smudge pencil, Stay All Day Smudge & Set Waterproof Gel Eye Liner, and for eyes and face, we've gone berry picking for the newest Pocket Play Shadow Palette in the colour story of the moment - Berry Bouquet.

Michelle Kluz, Chief Executive Officer at Still, said: "Our eye credibility is so strong we knew it was the right area to innovate. We wanted to give our liquid eye liner fans gorgeous shades and finishes in an ergonomic package that's in line with our artistry heritage. Thus, Stay All Day Inkwear Liquid Eye Liner was born."

 DIP INTO A LITTLE DRAMA with STAY ALL DAY INKWEARTM LIQUID EYE LINER offers 24-Hour dazzle. Bold, rich pigment. Smooth glide application. These are just some of the thrills of this new eye liner created by eye expert, Stila. A pearl-infused formula creates a showstopping effect, producing three stunning finishes from sparkle to shimmer to metallic. In drama-rich shades that range from electric midnight to a flash of silver. An inkwell-inspired package with a precision artist brush reflects Stila's makeup artist legacy while nodding to all the artists out there. Like all Stila Stay All Day® products, outstanding wear is a must and NEW Stay All Day Inkwear Liquid Eye Liner promises bold, no budge or smudge colour.

Available in shades: midnight hour, bronze blaze, blue moon, cherry noir, goldie luxe, silver flash; RRP: £23