Get ready to pounce into a world of WHISKAS, wonder, and all things cats
WHISKAS, the purrveyors of feline happiness, opens a one-day-only immersive experience po-pup, ahead of International Cat Day, to celebrate the launch of their Purr More campaign.
Drawing on decades of expertise in decoding what makes cats truly happy, WHISKAS have created a unique experience inspired by their latest Purradise™ campaign. In celebration of International Cat Day, this immersive multi-sensory playground is designed for pure cat-isfaction.
Expect scent-sational games, indulge in sweet treats, purrch in cosy corners and snap away in a whisker-twitching immersive photo booth. There are plenty of purrizes to be won, along with bundles of WHISKAS treats to take home for your cat to enjoy.
Visitors can book in for a 30-minute slots and will have the opportunity to explore six interactive zones, each celebrating the unique quirks and charms of our feline friends, including Aroma Island, where guests can explore their cat’s extraordinary sense of smell, and Gravy Lake for fun feline-themed treats.
The event also features a WHISKAS® Purrsonality Quiz, designed in partnership with Waltham Petcare Science Institute to help cat parents better understand their furry friends and which WHISKAS® products are tailored to their needs.
A research has shown that a third of cat owners (35%) say cats are easier to understand than humans, four in ten (41%) value their cats more than people and nearly half (49%) of cat owners have gone as far as buying personal furniture
Creative for the campaign is from AMV BBDO London, while production of the Pop Up was by Heaps and Stacks. European comms is being handled by Weber Shandwick.
Annie Argyle, European Brand Director at WHISKAS, said: "Nearly one in five (18%) of UK cat owners believe their cat is their reason for being - a powerful reminder of just how profound the human-cat bond can be. We know the relationship between cats and their humans is deeply personal and often misunderstood by others. That’s why we're bringing Purradise™ to life this International Cat Day - so that we can offer a space where cat lovers can fully immerse themselves in a cat-centric world & gain insights into their cat's instincts & personality. We hope this will help them to understand what makes their bond with their cat so special and even how they could strengthen it further."
When: 5 August 2025, 3-6:30pm
Where: 162 Wardour St, London W1F 8ZX
Tickets: Free here
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