Aveda, the Estée Lauder Companies-owned brand, celebrates the launch of its new Miraculous Oil with 'Aveda Miraculous Pod’ pop-up, after discovering that shine is a top hair care concern for UK consumers.
Step inside The Miraculous Pod - Aveda’s first immersive London pop-up - to celebrate the launch of Miraculous Oil, the brand’s breakthrough high-shine hair concentrate.
With plant power and high performance at its core, the experience invites guests to discover the latest launch, enjoy complimentary styling and hair transformations by Aveda’s top artists, and a scoop of artisan ice cream bliss.
Visitors will also be able to win prizes and receive deluxe samples.
“We’re so excited to share the very best of Aveda’s pioneering approach to plant-derived, high-performance hair care with our newest launch, Miraculous Oil. Knowing that here in the UK, shine is currently one of the nation’s top hair concerns, we can’t wait to bring high-shine transformations to life at the Miraculous Pod, where all can experience first-hand Aveda’s force of nature, crafted with care” - Laura Maxwell, VP/GM Aveda, Bumble and bumble, and ELC Corporate Stores UK & Ireland
WHEN: Friday 8th August – Sunday 10th August 2025
Friday 11AM – 7PM
Saturday 10AM – 7PM
Sunday 10AM-6PM
WHERE: Covent Garden
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