From heatwaves to high humidity, it’s safe to say that Londoners have endured a scorching summer so far – and it’s still not over. That’s why supplements brand, Heights, is hitting the streets of London to keep the Capital and its commuters hydrated – handing out free sachets of its new Hydrate+ electrolyte formula, available in three cocktail-inspired flavours. This August, Heights – the UK’s favourite brain health brand – is hitting the coffee stands of London to tackle the UK’s ‘hydration crisis’.
It comes as new research by Heights revealed that two thirds (65%) of the UK are chronically dehydrated – with a shocking 23% admitting they opt for beer over water during a heatwave.
Partnering with indy newsstand company, News & Coffee, commuters can get their hands on the free sachets at Holborn and St. Pancras train stations.
WHAT? Heights has partnered with independent newsstand company, News & Coffee, to take over their kiosks, handing out free sachets of its newHydrate+ electrolyte formula – available in three cocktail-inspired flavours (Peach Spritz, Lime Margarita & Mango Ginger Mule).
Commuters will also receive a free branded Heights newspaper, to keep them informed on staying hydrated.
WHERE? News & Coffee kiosks in Holborn and St Pancras stations.
WHEN? All of August
WHY? Because Brits are running on empty – and Heights is on a mission to hydrate the nation! In fact, new research commissioned by Heights revealed two thirds (65%) of Brits are chronically dehydrated – failing to drink enough water each day.
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On average, Brits are consuming just 4 to 5 glasses of water daily, well below the NHS guidelines of 6 to 8
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Despite the scorching weather, only a third (35%) are reaching this target – instead, many are turning to fizzy drinks (39%) and tea (38%)
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The consequences are already showing, as the study revealed that over a third report fatigue (39%) and feeling sleepy (34%), whilst a quarter suffer from headaches (25%) and brain fog (24%)
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Shockingly, when asked why they’re not staying hydrated during the scorching weather, a quarter (23%) said they’d prefer a beer over water during a heatwave
Dan Murray, Co-Founder of Heights, commented: “The nation just isn’t hydrating properly – especially during summer – and it’s showing in how we feel: low energy, brain fog, poor focus. That’s why we’re teaming up with some of London’s busiest newsstands to put free sachets of Hydrate+ straight into commuters’ hands when they need it most. It’s hydration support, powered by science and packed with brain-boosting ingredients, delivered right where it’s needed - to busy commuters. And yes, we even made our own newspaper to spread the word.”
Formulated by scientists and dietitians, Hydrate+ contains only naturally sourced electrolytes including magnesium, potassium, pink Himalayan salt and 250mg of Cognizin® Citicoline, a clinically researched brain nutrient proven to boost focus, energy, and cognitive function.
Each sachet gets to work in just one hour, helping you feel sharper, clearer, and more energised. Backed by 266 clinical trials, and available in cocktail-inspired flavours including Peach Spritz, Lime Margarita, Mango Ginger Mule, Hydrate⁺ brings the benefits of hydration and brain support together helping you to feel optimised. Purchase HERE.
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