NIVEA UNVEILS REVOLUTIONARY CELLULAR EPIGENETICS ‘AGE REWIND’ FACE SERUM AND NAMES CHERYL AS THE NEW FACE

NIVEA is thrilled to announce that British artist, style icon and household name, Cheryl, has been named as the new face for its groundbreaking Cellular Epigenetics Age Rewind Face Serum with EPICELLINE®. To celebrate, they are hosting a pop-up where innovation meets heritage - a ground-breaking clinic at the epicentre of skincare excellence - Harley Street.​

​Join then to step into a new era of skincare and experience. Guests can expect:

• Personalised skin-age consultations with renowned dermatologist, Dr Ifeoma Ejikeme between 10.30am – 2.30pm (sign up for your 1-1 slot on arrival)​;
• Insightful education on the future of skincare​;
• Complimentary 15ml samples of the NIVEA Cellular Epigenetics Age Rewind Serum and a discount coupon to get money off your next purchase​.

 

Anchored by the powerful name Age Rewind, the serum harnesses cutting-edge science to deliver radiant, plump, and youthful skin, helping women across the UK turn back the clock on visible signs of ageing.

 

Andrew Rawle, NIVEA’s Marketing Director Northern Europe says:

"We’ve partnered with ambassadors before, but Cheryl brings something truly special to NIVEA. Like so many women in the UK, she’s lived through the changing world of skincare and understands what it really takes to achieve naturally healthy, radiant and glowing skin. Now, with our scientific breakthroughs, ‘Age Rewind’ is a reality, without any of the harsh beauty hacks of the past, and we know Cheryl is the perfect person to share our epigenetics story in a genuine, relatable way, while celebrating the beauty of real skin."

 

For over 15 years, NIVEA’s research teams have been pioneering advancements in epigenetics, the science of how genes are turned on and off, leading to the discovery of EPICELLINE®, a revolutionary ingredient that reactivates the youth functions of skin cells. Backed by patented Age Clock Technology®, EPICELLINE® is clinically proven to rewind cellular skin age in just two weeks, helping older skin cells behave like younger, more vibrant ones.

 

For decades, skin ageing was thought to be determined solely by genetics. However, epigenetics, the study of how lifestyle and environmental factors influence cellular activity, reveals that factors like stress and UV exposure can accelerate skin ageing, even among individuals with identical DNA, such as twins.

 

The serum’s innovative formula also includes three sizes of Hyaluronic Acid - macro, medium, and micro, working together to combat 10 key signs of ageing*, such as wrinkles, loss of elasticity, firmness, and moisture, resulting in a visibly lifted, smoother, and stronger complexion.

 

“I’m so excited to be partnering with NIVEA,” says Cheryl. “It’s such a trusted and relied upon brand that continues to evolve with the times. For me, it’s always been trust in a bottle, I’ve used it for as long as I can remember and always make sure I have the classic blue pot in my bathroom cupboard! Over the years, my skincare routine has been through every phase. From chasing trends to finally figuring out what really works. This new serum is a total game-changer. It’s smart, it’s gentle, and it brings back that youthful, radiant glow we all love and remember.”