RETHINK YOUR STYLE: DYLON RETURNS TO LONDON FASHION WEEK WITH THE IMMERSIVE ‘REFRESH & RENEW LAUNDRETTE’

This September, Dylon returns to London Fashion Week with its boldest pop-up yet – the ‘Refresh & Renew Laundrette’, inviting guests to breathe new life into their wardrobe and embrace a more sustainable approach to fashion.

This chic activation, part of London Fashion Week’s City-Wide Celebrations, will run between Thursday 18^th September 2025 to Sunday 21^st  September 2025 and is inspired by Dylon’s Triple Renew Technology, that cleans gently, revitalises colour and renews fibres after every wash, with optimal results in just 10 washes. Guests are invited to refresh and recharge at the laundrette which will be transformed into a vibrant hub of style, creativity and care. 

An opportunity to Rethink Fashion 

Over the course of the event, fashion lovers will have the opportunity to rethink ‘fashion’ when it comes to buying new, learning from sustainable stylists such as Victoria Lee and Rebekah Roy on how to breathe new life into their favourite wardrobe items during a series of personalised styling sessions. 

With a focus on reworking and reviving your favourite fashion pieces, the sessions have been designed to provide practical styling advice and upcycling tips, allowing guests to continue enjoying their favourite clothes for longer. 

Guests who book a styling session will receive a complimentary scarf, designed by Marques Almedia to celebrate their partnership with Dylon for their S/S 2026 runway show. 

Repair & Renew 

Don’t have time to enjoy a full workshop? Why not drop into the laundrette with an item of clothing that needs some TLC. Here you will find the Repair & Renew station – on hand to support with simple mending techniques such as fixing holes, as well as adding buttons and zips. There will also be a whole host of tips and advice about the best ways to protect your clothes so they can be passed on for generations to come, as well as the opportunity to win exclusive prizes and to capture your photograph in the Dylon Drum. 

Masterclass Timings

All sessions are approx. 60 mins and will be available to pre-book online. 

• VIP Styling with Victoria Lee throughout the week 
  • THURSDAY 18TH SEPTEMBER
    • 11-12pm, 1-2pm, 3-4pm, 5-6pm
  • SATURDAY 20TH SEPTEMBER
    • 10:30-11:30am, 12-1pm, 1:30 - 2:30pm, 3-4pm, 4:30-5:30pm
  • SUNDAY 21ST SEPTEMBER
    • 11-12pm, 1-2pm, 3-4pm
• Sustainable Styling Sessions with Rebekah Roy 
  • FRIDAY 19^TH SEPTEMBER 
    • 11am-12pm, 1pm-2pm, 3pm-4pm, 5pm-6pm and 7pm-8pm

Supporting the Future of Fashion:

Entry to the launderette is free. Masterclass tickets are £7.50, with proceeds donated to the British Fashion Council Foundation, supporting the future growth and success of the British fashion industry by focusing on education, grant-giving, and business mentoring.

Event Details:

• Location: 10 Carnaby St, Carnaby, London W1F 9PF
• Dates: Thursday 18th September – Sunday 21^st September
• Opening Times: 
  • Thursday: 10:00 – 19:00
  • Friday: 10:00 – 20:00
  • Saturday: 10:00 – 20:00
  • Sunday: 11:00 – 17:00

Find out more and book your masterclass tickets here.