Salon International 2025 Delivers Three Days of Inspiration, Innovation and Unforgettable Hairdressing Excellence

The global hairdressing industry came together once again for Salon Internationals 2025, held at Excel London form 11-13 October, marking another landmark year for the world’s most celebrated event. 

The event was proudly headlined by Vagaro, the leading international beauty and salon software platform used by over 230,000 professionals worldwide.

With an incredible 34,519 of attendees across the three days, this year’s show reaffirmed Salon International’s status as the ultimate destination for creativity, business and education in the world of hair.

“Salon International continues to be the place where the world’s best in hair meet to connect, learn and be inspired,” said  Mark Moloney, Managing Director of Salon International and Professional Beauty.  “From visionary artistry and business insights to the latest products and technology shaping the industry’s future, Salon International 2025 proved once again why it remains the beating heart of the global hairdressing calendar, a place where creativity meets commerce and the entire professional community comes together to drive the industry forward.”

A Global Stage for Hairdressing Innovation

From the moment the doors opened, the exhibition floor buzzed with energy as industry legends and emerging innovators came together across every category including:

• Salon Tech & Booking Platforms: Vagaro, Shortcuts, Timely, Beu
• Electricals & Innovation: Dyson Pro, Hair Tools, Alfa Italia, BaBylissPRO, Whosewood London, ETI UK, Yuv Beauty
• Cult Salon Favourites: Glowwa, K18, Manta, Only Curls, Curly Ellie, Bouclème
• Colour & Haircare Giants: Schwarzkopf Professional, Manic Panic, Kevin Murphy, Blonde Solutions, Revlon Professional
• Salon Essentials: Takara Belmont, Salon Equipment Centre, Ayala, Denman International, Procare, Olivia Garden, Scrummi
• Hair Extensions & Hair Loss: Zen Hair,  Remi Cachet, Clip Hair, Novo Cabelo, Exo-Grow by DP Dermaceuticals
• Men’s Grooming: Menspire, Wahl, Gamma+, Morgan’s Pomade, Ghost Bond, Dart Professional, Taylor Male Image
• Scissor Specialists: Dowa, Kamisori, Leaf Scissors, Matakki, Beu Scissors, Washi, Jaguar Scissors

New Features That Made Their Mark

This year introduced a host of new initiatives designed to inspire creativity and strengthen business connections across the industry.

For Exhibitors:

The debut Salon Society Breakfast with MINTEL provided exclusive access to data-led insights and market intelligence on the hair and beauty industry.

 Mark Moloney, Managing Director of Salon International and Professional Beauty, said:
“Working alongside Mintel has allowed us to map how the next era of beauty is taking shape, from Gen Alpha’s early influence to the rise of AI-led skin and hair analytics. These insights go beyond data; they reflect a cultural shift. Consumers today are not just buying into beauty, they’re co-creating it. This partnership demonstrates how data, creativity, and innovation can come together to help the industry evolve with authenticity and foresight.”

Meanwhile the Micro-Influencer mixer bought together exhibitors and emerging digital creators, sparking collaborations and community-driven content.

For Attendees:

The new two-day Trichology Conference offered in-depth exploration of scalp health and trichology trends. Headed by Dr Sharon Wong . It drew packed audiences eager to experience world-class talks from some of the industries most respected names including Zoe Irwin and John Vial to name a few.

Salon Live Masterclass – Education at Its Finest

Each year, the Masterclass programme delivers unforgettable education with sessions form the most sought-after creative educators in the world.

Toni&Guy

The team introduced Dialekt, a stunning exploration of hair as language.  Each model expressed emotion through cut, colour and form, symbolising how artistry and technique collide to define individuality and identity.  

Sassoon

Sassoon’s Libertine Collection celebrated individuality and rebellion, showcasing geometric precision and fluid, wearable hair design.

Mahogany

Mahogany’s La Garçonne collection drew inspiration from liberated 1920’s women, blending sharp androgynous shapes with nostalgic yet futuristic tones.

Danger Jones

Led a high-energy session that placed colour at the front and centre.  From dimensional blondes to bold toning transitions, the looks were salon-ready yet artistically daring.

Saco 

The team unveiled The Real Collection, a stunning creative concept built on authenticity and craftsmanship.  Focusing on organic shapes, refined colour and timeless techniques.

Dynamic Stages That Delivered

Across multiple live stages, Salon International delivered a continuous stream of technical brilliance, trend forecasting and business leadership, highlights included:

• HJ Stage – World-class artistry and education from top creative teams
• HJ Colour Stage – A hub for live colour techniques and demonstrations
• Modern Barber Stage – Showcasing the craft and creativity of men’s grooming
• HJ Academy Stage – Celebrating emerging talent and collaboration
• HJ In Conversation With – Exclusive interviews with hairdressing icons
• HJ Business Live Seminars – Three days of strategy, growth and innovation sessions for salon owners
• HJ Texture Stage (Sponsored by Avlon Professional) – Championing textured hair education and inclusivity
• CMC World Championships – A thrilling showcase of international competition artistry

HJ’s British Hairdressing Awards Gallery Sponsored by Schwarzkopf Professional 

Always a visitor favourite, it was expanded this year to include a Community Choice vote allowing visitors to select their favourite image from over a thousand entries.  The results will be announced soon, adding a new dimension of industry engagement to the industry’s most prestigious awards.

Plus, all #BHA25 finalists and nominees celebrated together at HJ and  Schwarzkopf Professional’s reception on Sunday 12^th October, a highlight of the weekend.

#BHA Bursary – Supporting the Next Generation

Continuing its commitment to nurture new talent, the #BHA Bursary sponsored by HJ and  Schwarzkopf Professional, offered entrants the opportunity to enter a Regional or Newcomer category in the 2026 British Hairdressing Awards

For more details on how to enter: https://hji.co.uk/the-bha-bursary.

When: 11-13 October 2025

Where: Excel London