Breakout Beauty UK Reveals 2025 Finalists Ready To Become Global Super Brands

Growth Studio is proud to reveal the 12 finalist founders selected for Breakout Beauty UK — a first-of-its-kind accelerator programme designed to transform visionary UK beauty entrepreneurs into global household names.

From gender-neutral deodorant and purpose-driven skincare to brands infused with cultural heritage, this year’s finalists represent the cutting edge of creativity in beauty.

Following an unprecedented response from more than 200 beauty founders nationwide, this year’s selected participants stand out for their extraordinary diversity. 80% of the finalists identify as women, with the final 12 proudly championing underrepresented BAME talent across the industry.

Alongside 11 UK founders, the judges chose to invite one standout beauty entrepreneur from Australia, who will be joining as a virtual programme guest. 

Over six weeks, the finalists will gain unparalleled access to mentorship, investment guidance, retail opportunities, and award-winning business development support curated by Growth Studio, with two participants winning a guaranteed Boots listing across 10 stores and a prize value worth over £350,000 from Boots and TikTok Shop.

Backed by headline partners Boots, TikTok Shop, HSBC Innovation Banking, FDD International and supported by Bird & Bird, the British Beauty Council and Venrex, Breakout Beauty UK is redefining the future of British beauty innovation.

Ambassadors Trinny Woodall, multi-millionaire founder of Trinny London, and Mitchell Halliday, creator of Made by Mitchell, will inspire and guide participants. Boots will be offering behind-the-scenes access as well as dedicated support from its in-house experts to guide the finalists on what it takes to get a product listed. Esteemed beauty entrepreneurs, including Marina Kalenchyts (Wonderskin), Michael Douglas (MD London), Colette Laxton (The INKEY List) and Jamie Genevieve (VIEVE) will join the programme to share insider insights and expertise. 

Who Are The Breakout Beauty UK Finalists Redefining the Beauty Landscape?

• Beard Surgeons – Luxury scented grooming for men, founded by three childhood friends, reinventing beard care with style and substance.
• BYERIM – A luxurious, inclusive hair and beard care line rooted in founder Erim Kaur’s cultural heritage of hair oiling and self-expression.
• Clear for Men – Created by 24-year-old Louis, this skincare brand blends self-care with mental health advocacy.
• Contour Cube – The viral ice facial tool designed by Sarah Forrai, combining innovation, beauty, and practicality.
• Project Plump – Clean, clinically proven, needle-free plumping products inspiring self-confidence and authenticity.
• Make Waves – The award-winning, refillable, gender-neutral antiperspirant brand championing sustainability and performance.
• Miriam’s Collection – Hair and skincare powered by the centuries-old Yao women’s rice water rituals, reimagined through modern science.
• Ominira Naturals – Science-led, heritage-inspired solutions for textured and Afro hair, made from pH-balanced, hand-infused botanicals.
• Spots & Stripes – A pioneering tween/teen brand tackling skin and haircare with 100% natural, effective, age-appropriate formulas.
• Stria Lab – Science-first skincare born from motherhood, offering evidence-based solutions for stretch marks and body confidence.
• Tootilab – Curl care with attitude, blending inclusivity, science, and sustainability with 100% Prevented Ocean Plastic™ packaging.
• 2bTanned – A vibrant, inclusive tanning brand built to celebrate every skin tone, confidence, and individuality.

“Seeing this year’s finalists come together is incredibly inspiring. Every founder represents the energy, creativity, and diversity that make the UK beauty scene so extraordinary. Breakout Beauty UK was designed to supercharge startup success — and this cohort is proof that when you give talent the right platform of support, they will soar.” Paul Finch, Co-founder of Growth Studio and Programme Designer, Breakout Beauty UK

Grace Vernon, Head of Global Foresight and Trends at Boots and No7 Beauty Company, said: “As the UK’s favourite beauty retailer, we are passionate about bringing the very best of beauty to our customers, and supporting new and emerging talent in the industry. We’re proud to partner with the Breakout Beauty UK programme and to play a role in offering more accessible routes for innovative and passionate brand founders to work with Boots. We are looking forward to supporting this unique programme and taking the opportunity to nurture emerging brands who have the potential to be the next big beauty names to hit the high street.”