Curlsmith opens very first standalone UK pop-up

Textured haircare brand Curlsmith that advocates simplicity and inclusivity, has had a makeover revamping their packaging, redesigning the website and relaunching the range, and to celebrate it will host a three day "It’s a Curl’s World" pop-up in Soho.

Curlsmith's focuses on community connection, for people with waves, curls, coils, and kinks, encouraging them to celebrate their natural hair.

On their website the brand plans to educate consumers on their hair journey by offering tailored advice and user friendly product navigation.

Taking aboard their customers' feedback, the brand has simplified the haircare range by introducing a four-step system to make choosing and using products more straightforward.

They offer four core ranges: moisture, anti-frizz, strength, and volume, as well as a treatment range for additional needs.

Curlsmith also launches two new products:

• Awestruck Definition Cream - a lightweight styling cream to hydrate, fight frizz, and protect against heat and UV;
• Moisture Memory Release - a leave-in spray for boosting moisture and controlling frizz.

At the pop-up, visitors can explore the range of products and enjoy hair-styling sessions.

Downstairs guests can play a game to win products, step into a " Curlfessions" confession booth to confess your hair sins for a chance to win a year's supply of Curlsmith products, as well as take home a picture from the photo booth.

With every purchase customers will be able to create their own Curlsmith bouquet posy with 3 or 4 stems to choose from an array of flowers on display.