The FOAM-O Flavour Everyone’s Talking About: Alpro’s House of Cinnamon Roll Lands in Shoreditch
After stirring up excitement across social media, Alpro is celebrating its Cinnamon Roll Flavour Barista with an immersive pop-up experience so fans can get their hands on the cinnamon goods. For three days only, the House of Cinnamon Roll by Alpro is the ultimate destination this cosy season for cinnamon lovers to sip and soak up the flavour everyone’s talking about in a vibey, cinnamon themed pop-up.
The scent of sweet victory (and cinnamon) is in the air because fans of the latest social media craze, Alpro’s Cinnamon Roll Barista Flavour, can finally immerse themselves in a full cinnamon sensory experience. After capturing the attention of cinnamon lovers nationwide, Alpro is turning its talked about flavour into a full-blown experience: The House of Cinnamon Roll - a three-day celebration dedicated to the nation’s newest limited-edition flavour obsession.
From November 12th to 14th, The House of Cinnamon Roll will transform a bustling corner of Shoreditch high street into a cinnamon haven where fans can sip, sample and savour Alpro’s most autumnal creation yet. Step through the doors and you’ll discover a space bursting with warm aromas, social-worthy moments, and plenty of cinnamon-rolled surprises.
Inside, guests can expect a flavour-filled journey through all things cinnamon. From barista-inspired creations to unexpected, cinnamon-rolled moments, every corner offers something to discover — but we won’t spoil all the surprises. Let’s just say, you’ll want your camera (and your appetite) ready.
As evening falls, the space shifts from a vibrant café to a cinnamon-fuelled vibe as a live DJ will soundtrack cinnamon-infused cocktails and mocktails with an Alpro twist.
“We’ve seen the love (and the FOAM-O) for our Cinnamon Roll flavour all over social media,” said Jon Ruberry, Marketing Category Director at Alpro UK. “So, we wanted to create a space that brings that energy to life. The House of Cinnamon Roll is a celebration of flavour, fun and community - everything Alpro stands for - and we can’t wait to welcome fans to experience it.”
Whether you’re a die-hard cinnamon fan or just about the limited-edition surprises in-store, The House of Cinnamon Roll is the place to be (and get cosy) this autumn. Don’t let this moment roll past - it’s time to get your swirl on.
Where: 149 Shoreditch High Street, London E1 6JQ
When: 12th - 14th November, with cocktail (and mocktail!) hour** across 12th-14th from 17.00 to 20.00.
*Opening Times
Wednesday 12th November 13:00 – 17:00
Thursday 13th November 08:00 – 20:00 (cocktail hour from 17:00 onwards)
Friday 14th November 08:00 – 20:00 (cocktail hour from 17:00onwards)
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