Serena Relations & Starfish Launch The ‘Inside Scoop’ Pop-Up Experience
A New Creative Chapter in Notting Hill: Serena Relations & Starfish Launch Their First Curated ‘Inside Scoop’ Pop-Up Experience
Serena Relations and Starfish, the boutique marketing, creative and brand-building agency founded by Serena Lena and Francesco Pinci, proudly unveil the first edition of a new pop-up series designed to spotlight emerging and independent designers within the luxury, fashion, beauty and home décor industries.
Having kickstarted the inaugural pop-up with the ‘Inside Scoop’ press event on the 11th December, the pop-up is held at Badiani Gelato in Notting Hill, London and runs from 12th December until 18th December 2025, marking the official launch of both agencies’ work on the ground: a tangible expression of their mission to connect talent, elevate creative voices, and build meaningful bridges between designers and the UK market.
A Platform for Designers Who Need Space, Visibility and Real Market Feedback
The pop-up is designed to give emerging designers, whether new to the UK or lacking a dedicated platform, a space to showcase their work, test the market, and receive direct consumer feedback. Many come from international Fashion Weeks, bringing strong creative visions that need visibility and real-world engagement.
With daily activations, the pop-up lets designers share their brand stories, present their collections, and connect directly with buyers, press, influencers, and guests. Its purpose is not to alter their identity but to amplify it, helping them understand how their ideas translate commercially while maintaining their creative integrity.
This project marks the start of a travelling format that will bring curated spaces for emerging talent to different cities, reinforcing the independent creativity ecosystem championed by Serena Relations and Starfish. By observing real-time reactions in a physical space, the team can offer designers strategic insights often missing from online or traditional retail settings.
Ultimately, the pop-up becomes more than a retail moment, it serves as a strategic incubator, a business lab, and a hub for creative exchange.
5 Emerging & Independent Designers Bring Sustainability to Forefront at the ‘Inside Scoop’ Pop-Up
Originating from a family-run establishment, Italy-based Anema’s vision is to minimise the environmental impact without compromising on style, remaining transparent in every step taken towards greater sustainability and for their audience to feel good while wearing beautiful accessories.
Each Anema bag is vegan and sustainably crafted, using organic or plant- derived materials such as apple, cactus, corn, orange and hemp. The brand emphasises ethical and eco-conscious fashion: cruelty free production, environmental respect, and sustainable material sourcing.
Founded in 2023 by Creative Director Giuseppe Iaciofano, Poet-Lab is a London-based brand redefining genderless luxury streetwear with poetic minimalism and oversized geometry. Crafted from repurposed deadstock fabrics, Poet-Lab designs speak of resilience, inclusivity, and reinvention.
Rooted in Iaciofano’s personal journey from Milan’s glamour to New York’s pragmatism, from overcoming cancer to transforming discrimination into strength, Poet-Lab champions freedom of self-expression and rejects imposed norms.
For over 25 years, Silvia Șerban has been at the forefront of the Romanian fashion industry, blending creativity, innovation, and a deep commitment to sustainability. The brand’s philosophy is encapsulated in the WAAU mentality - Wearing Attitude Against Usual - encouraging women to use fashion as a tool for self-expression and empowerment.
Blending architectural tailoring with expressive minimalism, balancing strong, sculpted silhouettes with fluid movement and often using bold colours, graphic contrasts, and clean lines, Silvia Șerban is committed to her mission of creating beauty, inspiring innovation, and fostering meaningful connections in every project she undertakes.
Brian Clarke @brianclarkeofficial
Brian Clarke’s aesthetic is a refined blend of classic British tailoring and subtle theatrical flair.
His menswear combines clean, timeless cuts with unexpected details that add personality without overpowering the look.
Known for merging flamboyance with understatement, his design balances sharp structure, elegant fabrics, and a confident, modern sensibility, resulting in pieces that feel distinctive yet effortless, elevating tradition with contemporary expression.
Founded in 2024, Nyny Ryke is an Italian-Togolese ethical fashion brand with a mission to create clothing that leaves a meaningful impact on people and the planet. The brand believes in artisanship with a modern twist and fusion of cultures, with all collections artfully handmade with quality raw material such as cotton and traditional techniques mastered by skilled artisans.
For Nyny Ryke, ethical fashion means valuing craftsmanship, personal connections, and their cultural roots. The brand gives back to their community through patternmaking and sewing courses for local tailors in Togo, and ensures that at least 80% of used materials come from sustainable, certified organic, recycled, or upcycled sources.
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