Best Freebies, Deals and Offers this January 2026 in London
January in London is often seen as a slower, post-holiday reset, but in reality, the city comes alive with an incredible wave of free events, giveaways, pop-ups, and budget-friendly experiences. From £1 coffees and complimentary meals to run clubs and prizes, January 2026 proves that you don’t need to spend big to enjoy the capital.
La Fête des Rois at Brasserie Zédel
What: French festival of kings celebration offering free dinner for diners who find a hidden ‘fève’ (a tiny king charm) inside their slice of Galette des Rois, as well as a free souvenir Zédel crown for all guests.
When: 5 January 2026 (Epiphany celebrations), 5pm – 11pm
Where: Zédel
Free Saiphin’s Set Lunch at Rosa’s Thai
What: Complimentary Saiphin’s set lunch for their Christmas Lucky Dip winners
When: 1-31 January 2026, Monday – Friday until 5pm
Where: Rosa’s Thai restaurants (excluding Rosa’s Thai Westfield, Stratford) https://rosasthai.com
Free AI Gel Manicure at Selfridges
What: AI gel manicure pop-up experience.
When: 1 – 31 January 2026
Where: 400 Oxford Street, Marylebone, London https://www.selfridges.com
Free Matcha Brioche & £1 Matcha Latte at TSUJIRI Grand Opening
What: Grand opening giveaways.
When: 13- 23 January 2026
• 13 & 17 Jan — 100 FREE Matcha Brioche, from 10am
• 14–16 Jan & 19–23 Jan — £1 Matcha Latte with brioche purchase
Where: 6 Aquatics Walk, Queen Elizabeth Olympic Park — https://tsujiri.co.uk
Free Main at ASK Italian via Perks App
What: Free main course reward through ASK Perks.
When: 5–31 January 2026
Where: https://www.askitalian.co.uk
10 Free Breakfasts Daily at Turtle Bay
What: First 10 guests received a free breakfast with drink purchase.
When: From 2 January 2026, from 10am
Where: TurtleBay Camden & Hammersmith in January and all restaurants from February https://turtlebay.co.uk
Free Cheese & Charcuterie at The Prince of Wales
What: Complimentary cheese & charcuterie boards.
When: Every Wednesdays throughout January 2026, 7pm – 10pm
Where: Prince of Wales 53 Highgate High Street, London, N6 5JX https://theprinceofwales.co.uk
Free mini facials at The Body Shop “Glowin’ the Right Way” Facial Fridays
What: Free mini facials (10am–2pm).
When: 9 – 16 January 2026, on Fridays
Where: The Body Shop Bond Street https://www.thebodyshop.com
Salsa Class + Social Dancing at Jamon Jamon Soho
What: Free salsa class followed by social dancing.
When: Every Thursday from 1 January 2026 7pm – 10:30pm
Where: Jamon Jamon Soho 3 Caxton Walk London WC2H 8PW https://jamonjamon.co.uk
Mind x Sole Run Club at Kiju
What: Free Community run club event.
When: 3 January 2026, 9am-10am
Where: Kiju Coffee House V12 Railway Arches, Patcham Terrace, London, SW8 4FN https://kiju.co.uk
Burning Soles x Joe & The Juice Monthly 5K Run Club
What: Free Social run club meet-up.
When: 10 January 2026, 10am – 11:30am
Where: JOE & THE JUICE 4 York Road Southbank Place London SE1 7NW https://joejuice.com
Spin to Win at Samsung Pop-Up
What: Prize wheel with giveaways and voucher chances.
When: 10 January 2026, 10am – 9pm
Where: Samsung Experience Store, Westfield London — https://www.samsung.com/uk
Free Tacos at TRIO TACOS Opening
What: Opening celebration with free tacos.
When: 17 January 2026, from 6pm
Where: TRIO TACOS, Bromley — https://triotacos.co.uk
£2 pies at Higgidy Pop-Up
What: Special pop-up offering £2 pies.
When: 15 January 2026, from 10am
Where: 14 Percy St, London — https://www.higgidy.co.uk
Free pho at Pho Brunswick Centre Opening
What: New restaurant opening event.
When: 16 January 2026, from 12pm
Where: Brunswick Centre — https://www.phocafe.co.uk
Free Spin-to-Win at Peloton Pop-Up
What: Fitness spin challenge with prizes.
When: 5 – 25 January 2026
Where: https://onepeloton.com
Free Pint at BOX Piccadilly x Jubel (Quitter’s Day)
What: Free pint for completing pull-ups challenge.
When: 10 January 2026, 5pm – 9pm
Where: BOX Piccadilly Unit B, 21 Shaftesbury Avenue, London, W1D 7EF https://boxbar.co.uk
Shokz Pop-Up at Peter Jones
What: Free fanny pack giveaway.
When: 5 – 25 January 2026
Where: https://www.johnlewis.com
Free Music Event at Sky Garden
What: Free live music sessions.
When: Every Wednesday evening in January 2026, from 6:30pm
Where: Sky Garden 1 Sky Garden Walk, London, EC3M 8AF. https://skygarden.london
Free Book at Netflix x Agatha Christie Pop-Up
What: Free book giveaway activation.
When: 8-9 January 2026
Where: https://www.netflix.com
Spin the Wheel at LCF x Hermanos Pop-Up
What: Win prizes and merch.
When: 8 January 2026
Where: Hermanos Muro Aldgate https://www.arts.ac.uk/colleges/london-college-of-fashion
Free Art Friend Exhibition Opening Night
What: Free exhibition launch party with nice drinks, great company and incredible artwork.
When: 8 January 2026
Where: https://artfriend.co.uk
50% Off Bowls & Matchas at Grain Mediterranean Opening
What: Opening promo with half-price bowls and matchas.
When: 19–24 January 2026, 12pm – 3pm
Where: 272 High Holborn, London — https://grainmediterranean.com
50% Off at Bunsik
What: Half-price food promotion.
When: 19 – 23 January 2026
Where: https://bunsik.co.uk
£5 Mushroom Pho at Hop Vietnamese
What: £5 vegan mushroom pho special.
When: 5 – 18 January 2026
Where: https://hopvietnamese.com
£5 pasta at Bella Italia
What: £5 pasta
When: 8 – 29 January 2026
Where: Bella Italia
Free Food at Maapa’s Kitchen
What: Complimentary food samples during promo days.
When:1 January 2026, from 12pm
Where: https://maapaskitchen.com
50% Off Pizza at Berberè Stratford Opening
What: Opening offer: 50% pizza discount.
When: 4 – 31 January 2026
Where: Berberè Pizzeria – Westfield Stratford Montfichet Road, E20 https://berberepizza.com
100 Free Croffle Sticks at Dessert Villa
What: Free dessert giveaway.
When: 4 January 2026, from 3pm
Where: 36 Wembley Hill Road Wembley, https://dessertvilla.co.uk
99p Meals at IKEA
What: IKEA Family Members get Meals for 99p during Breakfast, Lunch and Dinner Monday to Friday
When: 8 – 30 January 2026
Where: https://www.ikea.com/gb
£5 Burgers & Pizzas at Frankie & Benny’s
What: Discounted mains promotion.
When: 8 – 29 January 2026
Where: https://www.frankieandbennys.com
Free Pilates at Strong Girl & Friends x Boxpark
What: Complimentary workout session.
When: 14 January 2026, 18:30pm
Where: Boxpark Wembley. https://strongpilates.co.uk
ALO “Move Into Wellness” Reset Ritual in Covent Garden
What: Free wellness experience.
When: 10 January 2026, from 12pm
Where: ALO 25 Neal Street, London, WC2H 9PR https://www.aloyoga.com
Free Alcohol-Free Lucky Saint Beer Sampling
What: Dry January tasting activation.
When: 10-11 January 2026
Where: https://luckysaint.co
Free pint & bagels at Lucky Saint 12km run club
What: 12k run club
When: 10 January 2026, 10:45am – 12:45pm
Where: Lucky Saint 58 Devonshire St, London, W1W 5EA https://luckysaint.co
That’s Hot x B Bagel 5k run club
What: 5k run club
When: 11 January 2026, 9:30am – 11am
Where: 94 Tottenham Court Road W1T
Free BYO Vinyl Event + Free Pint — Orbit Beers
What: Vinyl listening party with complimentary beer.
When: 9 January 2026, 7pm – 8:30pm
Where: https://orbitbeers.com
Panadera Bakery — £1 Coffee Promo
What: £1 coffee opening offer.
When: 1-31 January 2026
Where:
• 7 Picton Place, W1U 1BN
• 3 Hopkins Street, W1F 0HS
https://panaderabakery.com
£1 Coffee — CUPP
What: £1 specialty drink promotion.
When: 1-31 January 2026
Where: https://cuppbubbletea.co.uk
Emma Petersen x Coco di Mama Pop-Up
What: Limited pop-up collaboration event.
When: 29 January 2026, 4:30–6:30pm.
Where: Coco di Mama New Street Square — https://www.cocodimama.co.uk
Cruffins Pop-Up — Free Hot Chocolate (National Chocolate Day)
What: Free hot chocolate giveaway.
When: 30 January – 8 February 2026, from 2pm
Where: 181 Drury Lane — https://cruffins.co.uk
Islands Chocolate Pop-Up
What: Chocolate-focused activation.
When: 31 January 2026, from 10am
Where: Battersea Power Station — https://batterseapowerstation.co.uk
300 Free Cupcakes at Lola’s Opening
What: First-come-first-served mini cupcake giveaway.
When: 10 January 2026, from 10am
Where: Lola’s Bluewater https://www.lolascupcakes.co.uk
100 Free Cakes at Cake Box Kingston Opening
What: Opening celebration giveaway.
When: 10 January 2026, from 11am
Where: 31A Fife Road Kingston Upon Thames. https://www.eggfreecake.co.uk
British Airways January Sale Pop-Up
What: Interactive pop-up promoting flight deals.
When: 10-11 January 2026
Where: https://www.britishairways.com
Free Gift at Maiwu x Awire An Independent Designer Store Opening
What: Gift with social share for store opening event
When: 10 January 2026, from 12pm and a Launch party on 22 January 7pm – 10:30pm
Where: 99 Kingsway House, Kingsway London WC2B https://awirestore.com
Win £100 Voucher — Samsung Store
What: Prize draw activation.
When: 10 January 2026
Where: https://www.samsung.com/uk
Supper & Stories — Likewise Community Supper Club
What: Community dining event with storytelling theme.
When: Every Wednesday in January, 5:30pm-7:30pm
Where: Likewise Hub 8 Fairhazel Gardens London NW6 3SG https://likewise.community
Free skincare at Pixi X CLAP KA-FE Pop Up
When: Every Monday & Sunday only, January/February until stock lasts
Where: CLAP KA-FE, 12-14 Basil St, London
What: Receive a free Pixi gift with the purchase of matcha & cheesecake combo £15.
£1 coffee @ Cupp (Mon-Thurs) (9am-3pm) (£2 matcha/£3 booba)
£1 coffee @ Panadera Bakery (mon-Fri, 9-12)
Lululemon Battersea 5k Run Club – 1 January at Battersea
Free main at Ask Italian via Perks App – 5-31 jan 2026
The Healthcare Club X Lucky Saint 5k run club – 6 January 2026 at Upstairs at The Lucky Saint Pub 58 Devonshire Street, London, W1W 5EA
Money off pizza @ Franco Manca Map My Pizza Run if you run in a triangle In January – What: Run a pizza-shaped route (any pizza shape works), Map your route, Show them your pizza shape and get £1 off pizza for every km you run
Mama Li’s Community Run
11 January 2026, from 9:45am at Mama Li 5 West London London E22 3AA
Free No Trousers Tube Ride in Chinatown on 11 January 2026
Free coffee at Lane Eight if you follow them on IG on 11 January 2026 , 8am – 4pm, Lane Eight Tooting Bec
Self Love Bracelet Making by Seven Collective at Riverside Market Fulham on 11 January 2026
100 gifts at Patrick Starrr Meet & Greet at Boots on 11 January 2026 at 2:30pm
Free food* at Tesco Express after 9:30pm for certain yellow label reduced items
2001 prices at The Cinnamon Club’s birthday 12 – 31 January 2026
£1 coffee at Creams till 2pm on weekdays
155 Lucky Draw per day at Molly Tea with purchase 12 – 18 January 2026
Free bubble tea sling bag at Mooboo with purchase 12 January – 1 February 2026
Free drink at Perfect Moment pop-up launch at Selfridges (drinks by Hermosa) on 12 January from 10am
Free candy kittens jelly at Sandy Kittens pop-up booth outside Upmarket Brick Lane Food Hall 12 – 18 January 2026, 11am-6pm
Free hit drink at Sandwich Sandwich on 13 January 2026
£1 Poke Bowl at Honi Poke on 13 January at Fenchurch, 14 January at Broadgate, 15 January at Shoreditch; 11am – 3pm
Free Card Holder at Heineken‘s Dry January pop-up
When: 15 – 16 January 2026
Where: Waterloo station
What:
100 free bowls at Atis Baker st Opening
When: 15 – 16 January 2026
Where: Baker st
What: 100 free bowls and soft launch / preview on 15 January, 5pm – 7pm
Run City x Corner Shop 180 5k Run Club at the Corner Shop 180 180 The Thames 17 January 9am
Yoke x Lululemon Run Club – 17 January 2026
True App workout at The Londoner – 17 January 2026
100 free banana puddings at Vnilla Mayfair opening – 17 January 2026 at 12pm
Free food at Brother Marcus Victoria opening 17 &18 January for the soft launch (just pay for service charge), 50% off 19-25 January, and 100 free breakfast pitas 27 – 29 January 2026
Free coffee, life drawing and yoga at Tate Britain Wellness Week for members, 19 – 24 January 2026
£1 matcha at Artful Blend 19 January 2026
£1 donut at Krispy Kreme for Blue Monday 19 January 2026
5,000 free Margherita pizza at Fireaway for Blue Monday with code, must subscribe before 19 January 2026 and receive a code, dine-in only
50% off at HOP Vietnamese for Blue Monday 19 January 2026
50% off at Noodle & Beer for Blue Monday 19 January 2026
10,000 ramen bowls at Wagamama for Blue Monday via app for selected members
Free hot drink at Floozie cookies with any cookie purchase for Blue Monday 19 January 2026
Free matcha at Cafe Mama Sons with any cookie purchase for Blue Monday 19 January 2026
Free cupcake at Crumbs and Doilies with minimum £5 for Blue Monday 19 January 2026
Free cookies at Cocomelt if you find the give-away posters in Soho for Blue Monday 19 January 2026
50% off at Grains Mediterranean opening at High Holborn, 19 – 24 January 2026 12pm – 3pm
Free beer at Circes for blue Monday, 19 January 2026, Circe’s Waterloo Rooftop 117 Waterloo Road
Free fries & ice cream at Wendy’s for Blue Monday 19 January 2026
Urban Greens x Zooki run 10k club (free acai & goodies), 19 January 2026 at 9am at Urban Greens – Kensington 2 Kensington High Street, London, W8 4PT
10 Free gifts at Miffy Mood Labs for blue monday at Newburgh st on 19 January 2026
Spin the wheel at SushiDog on 19 January 2026 at 12pm at SushiDog London Bridge 9A Borough High Street, London, SE1 9SU
100 Free pasta dishes at Pasta Factory opening at Market Place Vauxhall 7-11 South Lambeth Road, London, SW8 1SS on 19 January 2026 at 4pm
30 free pizzas at The Booglaoo Pub on 19-21 January 2026 at 5pm – 7pm
The Acai Girls x Blanco Niño Run Club for Blue Monday at The Acai Girls Notting Hill 81 Westbourne Grove London W2 4UL on 19 January 2026 at 6:30pm – 8pm
Kindred’s monthly Community Dinner on Queen Caroline st on 19 January 2026 at 7pm – 9pm
200 free donuts at dunkin’ donuts via code on their insta stories on 2-23 January 2026
Free boba tea at Boba Hub UK Opening at Redhill on 20 January 2026 at 10am
50 free cookies at Morphe stand at Selfridges on 20 January 2026 at 10am
Free box of Crunchy Nut at Kellogs pop-up at Boxpark – Shoreditch 2-10 Bethnal Green Road, Shoreditch, London, E1 6GY on 21 January 2026 from 8am
Free Fresh Fruit & Vegetables by the Felix Project: Felix Fresh Community Markets
Where: Various London locations (Enfield, Ealing, Hackney, Barnet)
When: 9 Jan, 21 Jan, 29 Jan 2026, Times vary (usually midday or 1–3pm)
What:
Everything £5 at Flying Tiger 22-28 January 2026
Free matcha at Jenki Battersea opening on 22 January 7am – 8pm
1k free matcha & donuts at Perfect Ted x Krispy Kreme store takeover at Krispy Kreme St Pauls on 22 January from 10am
Free IFS Cloud Cable Car Arts & Craft Session 2026 at Edmund Halley Way London SE10 0FR on 22 January 10am – 11:30am
50 party bags at ZERO HOUR at Happiness Forgets with Oatly and Everleaf at Happiness Forgets 8-9 Hoxton Square London N1 6NU on 22 January 2pm – 9pm
Free drink, chips & games at EON Next pop-up at Otter chaos on 22 – 23 January 2pm – 10pm
ALO + BXR LONDON: YOGA SCULPT
What: Free wellness experience.
When: 22 January 2026, from 3pm
Where: BXR London https://www.aloyoga.com
Free goodie bags at Kosas Revealer Masterclass & Shade Matching Event at Sephora White City on 22 January 6pm – 8pm
Earnt x Sea Containers London x Waterbear at Sea Containers London 20 Upper Ground, South Bank, London, SE1 9DP on 22 January 6pm – 8pm
Dr Pepper Cherry Crush Pop-Up — Free Tastings
What: Immersive Cherry Crush pop-up celebrating the limited-edition flavour, featuring free drink tastings, photo moments and themed brand experiences.
When: 17–19 January 2026 (daytime pop-up hours).
Where: Battersea Power Station, London — https://www.coca-cola.com/gb/en/offerings/drpepper-cherry-crush
Free Ciroa Samples by Ciroa Beauty x Boots
Where: Oxford Street & Piccadilly Circus (Outside Boots)
When: 23rd January 2026, 9:30am-6pm
Where:Westfield White City (Outside Boots)
When: 24 January 2026, 9am – 6pm
Where:Liverpool Street & Spitalfields Market
When: 25 January 2026, 11am – 6pm
Where:Kensington High Street & Sloane Square
When: 30 January 2026, 9:30am – 6pm
Where:Kent Bluewater (Outside Boots)
When: 31 January 2026, 7:30am – 6pm
Where:Boots Covent Garden, 107, 115 Long Acre, London
When: 1 February 2026, 11am – 6pm
What: Beauty brand hosts mass sampling weekends.
5 goodie bags at Thrill Collagen+ DJ Set After Work via Luma at The Arding Rooms 7 St John’s Road, London, SW11 on 23 January 6pm – 9pm
Free Habi Vitamin D at Boots on 24 January 2026 at Boots Westfield Ariel Way, Shepherds Bush, London, W12 7GF
Free goodie bags at Plenish Walk on 24 January 2026 at 49 Parkgate Road, London, SW11 4NP
ALO RUNNERS CLUB London at All regent st on 24 January 2026 from 9:30am
Unai 10k Walk at Superette – Swain’s Lane Unit 5 Swain’s Lane London N6 6AG on 24 January 2026 10:30am – 12:30pm
Free Brunch at Thermomix Brunch & Bites Gathering at Thermomix Brunch & Bites Gathering on 24 January 2026 11am – 12:30pm
Free backpack at Xiaomi Store London Grand Opening at Westfield Stratford on 24 January 2026 from 11:30am
Free handroll sushi tasting by Kewpie x Japan Centre at Leicester square on 24 -25 January 2026 from 12pm
Free Miss Kim Snack Samples at Miniso 100-102 Century House, Oxford Street, London, W1D 1LL on 24 January 2026 from 12:45pm-2:45pm & 4pm – 5:45pm
Free spin class at 1Rebel x Oysho on 24 January 2026 from 3:30pm-4:15pm at 1Rebel Victoria Nova South Building, 5 Allington St, Westminster, London, SW1E 5BX
Free Matcha at Enle on 24 January 2026 at 267 Railway Arch, Poyser Street London E2
Lululemon x L’Oreal x Marchon – Beyond The Body With Justin Knussi (£5) at MARCHON Victoria 11 Belgrave Road London SW1V 1RB on 24 January 2026 at 8am-12pm
ALO Wellness Club + 1 Hotel Mayfair Morning Reset Ritual on 24 January 2026 at 10am-12pm at 1 Hotel Mayfair 3 Berkeley St, London, W1J 8DL
Joude Coffee Shop Rave on 24 January 2026 at 1pm-4pm
The Body Shop 90’s collection preview event at The Body Shop 111 Oxford Street, London, W1D 2HJ, England on 24 January 2026 at 3:30pm-6pm
40% off at Vapiano on 25 January 2026
Boursin pop-up at Waterloo Station
When: 26 January 2026
Where: Waterloo Station
What: A grab-and-go tasting activation turning commuter traffic into brand discovery.
Free chips @ Grounded Burger Smash & Flame on 27 January 2026 12pm-5pm
MAAREE X RUN AND BECOME RUNCLUB on 27 January 2026 at 18:30pm at Run and Become, 3 Colonnade Walk, 123 Buckingham Palace Road, London SW1W 9SH
Free bookmark at Brunello Cucinelli in Harrods on 28-31 January 2026
Free drinks at XOXO Soda Rave
When: 24 January 2026, 1pm – 3pm
Where: Fantail – Oxford St, Unit 3, 1 New Oxford Steet, London WC1A 1NU
What: XOXO soda is hosting the ultimate sober curious party with a Dirty Soda Bar (The Ultimate DIY Station) where guests can customize their drinks at the interactive mocktail bar (use coconut cream, artisanal syrups, edible glitter, or sweets), a Wheel of Fortune where you can spin the prize wheel to snag exclusive XOXO merch, fresh pastries, or vouchers, Live DJ Set, and an “Anti-Affirmation” Photo Moment for a selfie with anti-affirmation cards. Brands included: XO SODA, Yumma Candy, Other Food Ltd and Fantail cafe.
January 2026 delivers an incredible mix of food openings, wellness activations, cultural pop-ups, and community-driven freebies — proving that even the quietest retail month in London can be one of the most creative for accessible experiences.
*This guide is updated daily so check again for the latest freebies.
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