London’s January 2026 Pop-Ups: The Ultimate Round-Up of Every Activation, Freebie & Brand Takeover
London starts 2026 at full speed and nowhere is that more obvious than in its pop-up culture. From fashion installations and museum collaborations to food residencies and immersive spaces, January turns the city into a playground of experiences and offers.
Here’s a curated editorial list of the biggest pop-ups to enjoy in London in January 2026.
When: 19 December 2025 – 11 January 2026
Where: Westfield London Ariel Way, London, W12 7GF
What: An immersive “takeover” event at the EE Studio. Partnering with Apple TV, the event brings the world of F1 The Movie (starring Brad Pitt) to life for fans and gamers. Visitors can see the iconic APXGP racing car used in the film, along with the race suit and helmet worn by character Joshua Pearce (played by Damson Idris). The store features state-of-the-art racing simulators where enthusiasts can compete using the latest F1 gaming titles. Fans will have the chance to win £150 F1 Arcade gift vouchers. At the event EE’s also offers of up to six months of free Apple TV+ for mobile and TV customers.
When: 5 – 23 January 2026
Where: Peter Jones, Sloane Square
What: The performance audio tech brand Shokz invites visitors to test their latest open-ear headphone, fill in a survey and receive a free branded fanny pack.
When: 5-25 January 2026
Where: Peter Jones, Sloane Square
What: A high-energy fitness station where visitors can try their new cross-training series Bike+ and Tread & spin the wheel for prizes such as Peloton water bottles, as part of Peter Jones Wellness event this month. There will also be a meet & greet with Hannah Frankson on the 25th of January at 4:30pm.
When: 8-18 January 2026
Where: 324–326 King’s Rd Chelsea, London SW3 5UH
What: a multi-brand retail and community pop-up hosted by Acid Running in Chelsea to integrate performance running gear with the “post-run ritual” of food, coffee, and social culture. The pop-up will host a “Runner’s Deli Open Late” evening on 15 January 2026 for socialising and drinks. Brands Featured: Acid Running, Hylo, Kilometer Studios, Maurten, Oat Cult, Solo Coffee, and Pickle Project.
When: 8 January 2026 – 28 February 2026
Where: Selfridges, Oxford Street, London
What: Dior transforms the Corner Shop into a temporary installation celebrating the first collections by the new Creative Director, Jonathan Anderson. Visitors can get free personalised Dior notebooks and bookmarks with gilding and calligraphy services (booking an appointment is recommended). The pop-up also includes a bookable lucky dip with the chance to win various Dior prizes (including a private trip to Paris and exclusive access to the Galerie Dior) or a Dior coffee table book as a consolation prize.
British Airways January Sale pop-up
When: 10 – 11 January 2026
Where: Westfield London
What: The pop-up by British Airways will celebrate 3 destinations each day with matching free food and entertainment and the chance to win prizes.
One Size x Boots pop-up
When: 11 January 2026 at 2.30pm – 4pm
Where: Boots Covent Garden, 107, 115 Long Acre, London
What: ONE/SIZE Beauty comes to Boots for a meet and greet with Patrick Starrr and a free gift for the first 100 people to celebrate his brand officially launching into Boots stores nationwide. there will also be a gift-with-purchase when customers buy any two ONE/SIZE products.
When: 14 January – 6 February 2026
Where: 118 Curtain Road, London, EC2Times: Book time slot on Eventbrite!
What: A month of immersive sessions in biohacking, breathwork and mental fitness, all taking place at the 1N Labs pop-up in Shoreditch. Each experience is designed to help you reset, learn and elevate your performance for the new year.
When: 15 January 2026
Where: 14 Percy St, London
What: £2 pies
When: 16 – 18 January 2026
Where: Sephora 157 Westfield Stratford City, Montfichet Road, London E20 1EN
What: Scandinavian haircare comes to Sephora with styling demos and quick consultations to celebrate the launch of their new Bond Builder. Free personalised bag charm with every product purchase.
Canary Wharf Winter Lights 2026
When: 20 – 31 January, 5pm -10pm
Where: Canary Wharf, Throughout the Estate, Canary Wharf, London
What: The tenth edition of this festival of lights, with 16 spectacular light artists from around the world bringing the magic to Canary Wharf, transforming it into a DREAMSCAPE.
Oatly x Everleaf Presents Zero Hour at Happiness Forgets
When: 22 January 2026, 2pm – 9pm
Where: Happiness Forgets, 8-9 Hoxton Square, London
What: A non-alcoholic evening of cocktails and signature drinks with Oatly and Everleaf downstairs at Happiness Forgets. The first 50 people through the door on the day will get their hands on a party bag, packed with Oatly and Everleaf goodies.
Krispy Kreme x Perfect Ted Pop-Up
When: 22 January 2026, 10am
Where: Krispy Kreme, One New Change, EC4M 9AF
What: Krispy Kreme are unveiling an exciting collaboration with Perfect Ted Matcha and are hosting a store takeover. First 50 people in the event queue will recieve a PerfectTed tote bag and caps, as well as a doughnut sample. After that, there’ll be 1000 matcha doughnuts available whilst stock lasts and various other surprises throughout the day, as well as DJ entertainment.
Kosas x Sephora Pop-Up
When: 22 January 2026, 6pm – 8pm
Where: SEPHORA WEST, 1081 Ariel Way, Shepherds Bush, London
What: Live masterclass to learn their 2-step “Reveal a Brightening’ routine, shade matching, goodie bags and buy one get one free offer
Where: Oxford Street & Piccadilly Circus (Outside Boots)
When: 23rd January 2026, 9:30am-6pm
Where:Westfield White City (Outside Boots)
When: 24 January 2026, 9am – 6pm
Where:Liverpool Street & Spitalfields Market
When: 25 January 2026, 11am – 6pm
Where:Kensington High Street & Sloane Square
When: 30 January 2026, 9:30am – 6pm
Where:Kent Bluewater (Outside Boots)
When: 31 January 2026, 7:30am – 6pm
Where:Boots Covent Garden, 107, 115 Long Acre, London
When: 1 February 2026, 11am – 6pm
What: Beauty brand hosts mass sampling weekends.
When: 24 January 2026, 1pm – 3pm
Where: Fantail – Oxford St, Unit 3, 1 New Oxford Steet, London WC1A 1NU
What: XOXO soda is hosting the ultimate sober curious party with a Dirty Soda Bar (The Ultimate DIY Station) where guests can customize their drinks at the interactive mocktail bar (use coconut cream, artisanal syrups, edible glitter, or sweets), a Wheel of Fortune where you can spin the prize wheel to snag exclusive XOXO merch, fresh pastries, or vouchers, Live DJ Set, and an “Anti-Affirmation” Photo Moment for a selfie with anti-affirmation cards. Brands included: XO SODA, Yumma Candy, Other Food Ltd and Fantail cafe.
Vida Glow x Space NK Pop-Up
When: 29th January
Where: Space NK Duke of York, London
What:
Kiehls Masterclass “Recover your skin” Pop-Up
When: 29 January 2026, 5:30pm — 6:30pm
Where: Kiehls boutique, Westfield London, Ariel Way, Shepherd’s Bush, London:
What: ‘Recover Your Skin’ Masterclass, complimentary personalised consultation with a derma reader, exert skincare advice and gift with any purchase over £70
NYX Lip Lingerie Launderette Pop-Up
When: 31 January 2026, 10:30am – 3pm
Where: The Stables Studio, Unit X, 40 Earlham Street, London
What: A bold, social-first makeup space encouraging experimentation with new lip shades. Exclusive Meet & Greet 3pm – 5pm
When: 16 & 21 January 2026
Where: Sephora Westfield London
What: To celebrate the launch of their Longevity Memory cream
When: 22 – 23 January 2026
Where: Sephora Westfield Stratford, London
What: A skincare activation by Medik8 spotlighting the launch of their niacinamide peptides. Win exclusive prizes at their vending machine, get expert skincare consultation and free gift with min £80 purchase, and make memories in their photo booth.
When: 28 January 2026, 1pm – 5pm
Where: Sephora Westfield White City (28th) and ephora Westfield Stratford (29th), London
What: Ayurvedic-inspired beauty brand will offer complimentary scalp analysis, a personalised prescription and gifts with purchase.
Anya Hindmarch x Boots 1970s pop-up
When: 10 January – 8 March 2026
Where: Anya Hindmarch – The Collection Shop, 16 Pont St, London SW1X 9EH
What: Retro pharmacy aesthetics meet playful luxury as Anya Hindmarch reimagines Boots classics with nostalgic displays and collectible limited merchandise.
When: Every Monday & Sunday only, January/February until stock lasts
Where: CLAP KA-FE, 12-14 Basil St, London
What: Receive a free Pixi gift with the purchase of matcha & cheesecake combo £15.
Nike Mind 001 pop-up at Outernet
When: Mid-January 2026
Where: Outernet London, Tottenham Court Road
What: Immersive LED visuals and soundscapes explore mental performance, positioning sport as a tool for mindfulness.
Mindful Chef Smoothie Bar pop-up
When: Mid-January 2026
Where: Central London
What: A health-focused tasting station offering free smoothies and quick nutrition tips.
Perfect Moment pop-up (drinks by Hermosa)
When: Mid-January 2026
Where: Central London
What: Après-ski aesthetics meet fashion retail, with complimentary drinks turning browsing into a social event.
Wild Nutrition installation at Liberty
When: Mid-January 2026
Where: Liberty London
What: Wellness storytelling lands inside the iconic store, blending supplements with lifestyle design.
When: 15 January – 14 April 2026
Where: Maison Diptyque, Bond Street London
What: A moody fragrance lounge inspired by Parisian nightlife and vinyls, pairing scent with music and games. Visitors who roll 3 34s on the dice game will receive a goodie bag with luxury samples.
Represent x Puma pop-up at Southbank
When: Late January 2026
Where: Southbank, London
What: Streetwear energy meets performance design in a collaborative retail drop.
Primark Pi-Lates pop-up at Kachette
When: 21 January 2026, 11am-5pm
Where: Kachette, Shoreditch
What: Pilates sessions double as fashion showcases, merging fitness with affordable athleisure.
Kellogg’s Crunchy Nut pop-up at Boxpark Shoreditch
When: Late January 2026
Where: Boxpark Shoreditch
What: A playful cereal-themed space handing out free Crunchy Nut boxes.
Boursin pop-up at Waterloo Station
When: 26 January 2026
Where: Waterloo Station
What: A grab-and-go tasting activation turning commuter traffic into brand discovery.
Netflix x Agatha Christie pop-up
When: 8 – 9 January 2026
Where: BookBar 166 Blackstock Road, London, N5 1HA & 11 Chelsea Manor Street, SW3 3TW
What: A literary-themed installation tied to streaming releases, complete with a free book giveaway.
When: 12 – 25 January 2026
Where: Central London
What: A minimalist Japanese bookstore celebrating translated literature and design-led publishing.
Dcypher pop-up in Covent Garden
When: 29 January – 5 March 2026
Where: 29 Henrietta Street, Covent Garden, London
What: Experience the Beauty Concierge where AI-powered shade matching turns beauty shopping into a personalised tech experience with events, masterclasses and founder meet-ups. Get to try British indie brands that are usually only available online.
Pokémon “Pokécology” pop-up at the Natural History Museum
When: 26 January – 19 April 2026
Where: Natural History Museum, London
What: Gaming nostalgia meets science education in a museum collaboration filled with themed displays and exclusive merch.
When: January 2026
Where: Battersea Power Station
What: A vibrant, red-themed activation celebrating the Cherry Crush flavour with free tastings.
When: January 2026
Where: Central London
What: An energy-focused experience space combining sustainability messaging with games, snacks and drinks.
Smeg x Exhale Coffee Club pop-up
When: 29 January 2026
Where: Smeg London Showroom, 14 Regent St, London
What: A 3 hour ‘open house’ style pop up event with live coffee machine demonstrations to explore Smeg coffee machines and discover Exhale’s healthy coffee. Tickets are £5 and include one full-sized coffee and free samples.
NBA House pop-up at Magazine London
When: January 2026
Where: Magazine London, Greenwich Peninsula
What: A basketball culture hub with fan zones, merch drops and immersive sport experiences.
THE BRIDAL Beauty Co.X JO MALONE Online Masterclass
When: 18 January 2026, 10:30am
Where: Online
What: Join Jo Malone London and The Bridal Beauty Co for an exclusive online bridal fragrance masterclass. Ticket Includes: access to the online masterclass, a 9ml Jo Malone London fragrance and a goody bag worth £50 from The Bridal Beauty Co. to be sent out after the event.
Kylie Jenner Cosmic Intense pop-up
When: 22 January – 4 February 2026
Where: Selfridges, Oxford Street
What: A Kylie Cosmetics takeover showcasing the new fragrance launch and offering a free red bag with the purchase of the new perfume.
Sol De Janeiro Pop-Up
Where: Selfridges, Bond Street, London
When: Until 8th Feb
what: Free bag charm with purchase
UKLASH “Self-Growth Studio” pop-up
When: 30 January – 1 February 2026
Where: 50 Shoreditch High Street, London
What: A beauty-meets-wellness studio offering certified Trichologist appointments, self-care workshops and product testing, 25% off all products and a complimentary wellness juice when you spend £35 or more.
Sephora x The Bridal Beauty Co. Roadshow
When: 30 January 2026, 8am
Where: SEPHORA WEST, 1081 Ariel Way, Shepherds Bush, London
What: The Bridal Beauty Co & Sephora roadshow is back for 2026 with a morning of all things bridal beauty with Sephora, from panel talks, mini treatments and of course a mega beauty goody bag.
Cruffins Pop-Up
where: Cruffins, 181 Drury Ln, London
when: 30 January – 8 February 2026, from 2pm
what: 100 free cruffins every day for 10 days
Islands Chocolate Pop-Up
When: 31st January 2026, from 10am
Where: Battersea Power Station
What: free hot chocolate for National Chocolate Day
K-Beauty Pop Up Experience
When: 14 January 2026, 7pm – 8:30pm
Where: The Ark
What:
£4,90 cake box at Onsu Opening
When: 15 – 17 January 2026
Where: Dean St
What:
Free Card Holder at Heineken‘s Dry January pop-up
When: 15 – 16 January 2026
Where: Waterloo station
What:
Nike Mind 001 pop-up
When: 16 – 18 January 2026
Where: outernet
What:
Footlocker x NTS Radio x Jumpman23 party (dj, games & prizes)
When: 16 January 2026
Where: Footlocker westfield stratford
What:
Mindful Chef Pop-Up Smoothie Bar
When: 17 -18 January 2026
Where: Angel Square
What: Free smoothie samples
From racing simulators and wellness smoothie bars to fragrance lounges and free cereal giveaways, January 2026 proves that London’s pop-up scene isn’t slowing down — it’s evolving into a city-wide calendar of immersive retail. As brands continue to prioritise experience over traditional shopping, temporary spaces are becoming the capital’s most dynamic way to discover what’s new, next and worth queuing for.
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