Clarins Launches The Radiance Studio Pop-Up to Celebrate Double Serum Foundation Across the UK
Radiance has always been at the heart of Clarins. Now, the French beauty house enters a new chapter in complexion with the launch of Double Serum Foundation, and to mark the moment, it is taking glow on tour.
The Radiance Studio, an immersive pop-up activation, will be touring three major UK cities this February and March. Created in partnership with experiential agency Backlash, the roadshow blends skincare science, personalised consultation and high-impact design to introduce what the brand calls a “revolution in complexion.”
The Radiance Studio will appear at:
- Westfield, Shepherd’s Bush, London – 20th – 22nd February 2026
- The Trafford Centre, Manchester – 28th February – 1st March 2026
- Eldon Square, Newcastle – 7th – 8th March 2026
The Product: Skincare Meets Make-Up Innovation
Building on the success of Clarins’ iconic Double Serum, the new Double Serum Foundation brings the brand’s skincare expertise directly into the make-up category.
Designed to deliver restored, youthful radiance in just one drop, the formula offers buildable, customisable coverage while actively caring for the skin over time. The result is immediate glow with long-term skincare benefits, without compromising on performance.
With 37 inclusive shades, the foundation is both results-driven and accessible, responding to growing consumer demand for hybrid beauty products.
Inside The Radiance Studio Experience
More than a traditional retail pop-up, The Radiance Studio has been designed as a premium consultation-led experience.
At the centre of the space is a dedicated shade-matching area led by expert Clarins Beauty Coaches. Visitors will receive personalised guidance to find their perfect match.
Positioned in the centre the pop-up is The Glow Finder Game, a curved, interactive installation combining bespoke digital technology with physical play. Guests can “dial up their glow” by pressing a digital button, prompting one of several doors to open at random, revealing Clarins product prizes.
The pop-up also features a photobooth, designed to “reveal your radiance,” complete with flattering lighting and a metallic backdrop to encourage social sharing. The space has been carefully curated with warm lighting, gold accents and factice product displays, all reinforcing the radiant promise of the Double Serum Foundation.
Senior Brand Experience Manager at Clarins, Adam Hall-Matthews, comments:
What the pop-up aims to achieve
“The Radiance Studio is designed to bring the skincare-meets-make-up story of Double Serum Foundation to life in a way that feels human, personal and confidence-building. This is not about a quick product discovery moment, it is about giving people time with real experts, real skin and real results. A revolution in complexion, Double Serum Foundation brings the much-loved and highly regarded Double Serum to the make-up space offering consumers instant make-up results and long-term skincare benefits without compromising on performance. The pop-up allows us to educate consumers on the skincare benefits behind the foundation while delivering a premium, personalised shade-matching experience that helps them leave feeling genuinely confident in their new found glow. It also creates a highly shareable environment that reflects the radiance promise of the product, driving both advocacy and social conversation around the launch.“
Why a roadshow at the three chosen locations
“Westfield, London, Trafford Centre, Manchester and Eldon Square, Newcastle give us access to three very different but equally important UK audiences. London allows us to launch with scale and cultural impact, Manchester enables strong regional reach with a highly engaged beauty consumer, and Newcastle allows us to connect with an audience that is often underserved by large-scale beauty activations. Taking the experience on the road reflects our commitment to accessibility and inclusivity, ensuring consumers across the UK can experience the same level of experience, expertise and excitement around the launch, not just those in the capital.”
Previous activation wins and learnings influencing this pop-up
“Our previous activation with Backlash was such a huge success, they were the natural partner to continue building engaging and exciting experiences with. We learnt with our Sweet Spot activity last September that consumers value depth over speed. High-performing experiences consistently combine expert-led consultation with interactive, playful elements that invite discovery and sharing. We have learned that education lands best when it feels intuitive and engaging rather than instructional, and that people are far more likely to convert when they have had time to see and feel results on their own skin. Those learnings are embedded throughout The Radiance Studio, from the central Glow Finder game to the personalised shade-matching consultations and content-led moments that encourage guests to linger, engage and share.”
Senior Art Director at Backlash, Carina Pereira-Garcia says:
“Creatively, it was a challenging brief. Balancing education, consultation, content creation and the fast-paced mall environment whilst also building the experience for a roadshow, but what makes this pop-up special is the focus on real people’s skin from the formulas to the shades. Rather than a quick grab-a-sample moment, visitors are guided through a thorough shade-matching consultation and trial, giving them time to feel confident in their choice. We also built in content-led interactions rooted in the idea of radiance and glow, which is at the core of the product.”
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With Double Serum Foundation, Clarins successfully translates a skincare icon into complexion form. The Radiance Studio brings that innovation to life in a way that feels personal, premium and purposefully designed for today’s beauty consumer.
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