Pastael Airlines Lands in London for One-Day Pop-Up Celebrating Viral Espresso Packing Cubes

Londoners are invited to check in for a travel-inspired experience as lifestyle and travel accessories brand Pastael brings its whimsical “Pastael Airlines” concept to life for a one-day-only pop-up in central London offering giveaways, freebies & surprises all day.

The immersive event marks the launch of the brand’s highly anticipated new espresso colourway of its viral packing cubes.

Transforming the café into a miniature airport terminal, the “Pastael Airlines” experience embraces a full travel aesthetic, giving visitors the feeling of stepping into a stylish departure lounge rather than a traditional retail activation.

At the centre of the event is the debut of the new Espresso packing cubes, offering attendees the opportunity to see and purchase the latest colourway in person. Guests are also able to shop an exclusive reusable pop-up bag, available only during the pop-up.

To complement the travel theme, Pastael has curated a menu of “TSA-approved” drinks, designed exclusively for the event. Visitors can purchase themed beverages including the Pistachio Boarding Call, Salted Vanilla Foam Matcha, and Cold Brew.

Early arrivals are rewarded as the first 30 people in line will receive a complimentary drink. There will also be exclusive Pastael stickers and a bespoke Pastael Newspaper.

The event also features a social-media-driven competition, giving attendees the opportunity to win a £500 hotel voucher and Pastael packing cubes by capturing and sharing their experience online. Visitors who tagg the brand and document the transformed café atmosphere will be automatically entered into the competition.

For fans of the brand and travel enthusiasts alike, Pastael Airlines proved to be a memorable stopover in London.

When: Saturday 21 February 2026, from 10 AM to 5 PM

Where: Abuelo Cafe, 7–11 Cavendish Place, W1G 0QD⁠

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