ECO STYLE Launches Extreme Hold Styling Gel Range in the UK
Global haircare brand ECO STYLE unveiled its new Extreme Hold Styling Gel range, bringing high-performance styling formulas to the UK market. The collection is now available online and in Superdrug stores nationwide, offering powerful, long-lasting hold designed for statement hairstyles and precision styling.
The launch marks a new chapter for the brand, expanding its portfolio with gels designed for maximum control, structure and durability, while remaining suitable for all hair types and textures, including curls, coils and waves.
A Trusted Styling Brand Expands Its Range
For decades, ECO STYLE has been recognised as one of the most trusted names in styling gels worldwide. Its formulas, often enriched with ingredients such as olive oil and argan oil, have become staples in salons, barbershops and everyday hair routines thanks to their ability to deliver reliable hold while supporting healthy-looking hair.
The new Extreme Hold range builds on this legacy with performance-led formulas designed to sculpt, smooth and lock hairstyles into place with precision. The gels promise 24 to 48 hours of hold, allowing users to spike, mould, define or slick hair without losing structure throughout the day.
Two New High-Performance Styling Gels
The range launches with two products, each designed to deliver different levels of styling strength.
ECO STYLE Extreme Sculpting Hold Gel with Biotin
Designed for structured styles, this gel provides strong hold for up to 24 hours while incorporating biotin, a key ingredient known for helping support hair strength.
ECO STYLE Extreme Stiff Hold Gel with Panthenol
Created for ultra-firm styling, this gel offers up to 48 hours of hold and includes panthenol to help maintain definition and control, particularly for bold or vertical styles.
Both products are available in 6oz sizes and have been formulated to work across a wide range of hair textures and styling techniques.
A Bold New Look for the Brand
Alongside the product launch, the new range introduces distinctive packaging, giving the Extreme Hold collection a modern identity within the broader ECO STYLE lineup. The refreshed design reflects the performance-driven nature of the products while maintaining the brand’s recognisable aesthetic.
A Focus on Creativity and Self-Expression
Christine Keihm, Chief Executive Officer at ECO STYLE, said the launch reflects the brand’s commitment to empowering creativity through reliable styling performance.
The new range, she explains, was created to meet demand from consumers looking for stronger, longer-lasting hold without compromising flexibility or hair health.
As the company looks ahead, ECO STYLE plans to continue investing in advanced styling technology designed to help consumers experiment with their look and express their individuality through hair.
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