Anua x K-Pop Demon Hunters Collection Launches in the UK with Limited-Edition Skincare
Korean skincare brand Anua is is bringing a playful, collectible twist to skincare with the launch of its Anua x K-Pop Demon Hunters collection, now available in the UK, in collaboration with Netflix’s film KPop Demon Hunters.
This is a year-long partnership that merges K-pop storytelling, next-generation skincare, and global youth culture. Combining beauty and entertainment, the campaign reimagines skincare as both protection and empowerment, drawing inspiration from key moments in the film.
Known for its minimalist approach, Anua’s signature gentle yet effective formulas are designed to enhance the skin’s natural glow and are now presented with a playful, collectible twist, in exclusive themed packaging with bold, character-led design.
What’s in the Anua x K-Pop Demon Hunters Collection?
Officially launching in early April 2026, the collaboration spotlights Anua’s core skincare categories focusing on glow-focused and barrier-supporting products, and key products include:
- Collagen masks designed to boost hydration and radiance
- Sunscreens for lightweight, everyday protection
- Niacinamide serums targeting brightening and skin clarity
- Heartleaf toner pads, one of Anua’s most recognisable calming products
- Acne Patches
- Discovery Sets
Where to Buy the Collection in the UK
The Anua x K-Pop Demon Hunters collection is now available through major UK beauty retailers, including:
As a limited-edition release, availability may vary depending on stock and demand.
The Bottom Line: Designed for the “Glow” Generation
The Anua x KPop Demon Hunters collection represents a new wave of K-beauty, one that blends performance skincare with pop culture, collectability, and storytelling. At the centre of the collection is a focus on achieving a healthy, luminous complexion, often referred to as the “glass skin” or glow trend in K-beauty.
The addition of character-led visuals and fantasy-inspired elements reflects a wider shift in the beauty industry, where skincare is no longer just about results, but also about identity, creativity, and self-expression. For consumers, it’s no longer just about achieving clear, glowing skin. It’s about engaging with a brand that feels expressive, interactive, and culturally relevant.
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