Coca-Cola Launches Cherry Coke Café Pop-Up in London with Free Afternoon Tea Experience

Coca-Cola is bringing a bold, nostalgic twist to London’s social scene with the launch of the Cherry Coke Café, an immersive pop-up celebrating its cherry-flavoured drinks range and the debut of the new Coca-Cola Cherry Float.

Located in Soho, the limited-time experience reimagines the traditional British tearoom with a vibrant, modern edge, inviting visitors to rediscover classic social rituals through a playful, cherry-inspired lens.

A Modern Take on Nostalgic Socialising

The Cherry Coke Café taps into a growing trend among younger consumers who are redefining how they spend time together. According to Coca-Cola research, 53% of 18–29-year-olds now prefer daytime or early evening socialising, favouring relaxed, experience-led activities over late nights out.

In fact, one in three young adults say they would choose afternoon tea with friends over a night out, while 54% actively seek social plans that don’t revolve around alcohol. Affordability also plays a key role, with 78% citing cost as a major influence on their choices.

Experiences such as shopping (52%), trying new food and drink concepts (47%), and visiting themed pop-ups (24%) are becoming increasingly popular. Nearly half (48%) say these settings help them feel more present and engaged.

The Rise of the ‘Spin Generation’

The pop-up also reflects a wider cultural shift among Gen Z, often described as the “spin generation.” Research shows that 86% of young adults enjoy reinterpreting trends from the past, with 52% preferring modern takes on nostalgic experiences over traditional formats.

Designed with this mindset in mind, the Cherry Coke Café offers a fresh spin on café culture, combining familiar elements with bold, contemporary flavours.

What to Expect at the Cherry Coke Café

At the heart of the experience is a cherry-inspired afternoon tea, served on classic three-tier stands. Each element offers a creative twist on well-loved favourites, infused with cherry flavour.

Visitors can also:

• Sample the full Coca-Cola Cherry range
• Discover interactive installations and games
• Capture content-worthy photo moments
• Choose their personal favourite in the “Pick Your Cherry Favourite” experience

Drinks on offer include:

• Coca-Cola Cherry Float – blending bold cherry flavour with smooth vanilla notes
• Coca-Cola Cherry – the classic Coca-Cola taste with a vibrant cherry twist
• Diet Coke Cherry – a lighter, crisp option with subtle cherry flavour

Celebrity Host and Immersive Experience

TV personality Maura Higgins is hosting the experience across the opening weekend, guiding guests through the café and adding to the social, interactive atmosphere.

Ellie D’Silva, Senior Marketing Manager at Coca-Cola Great Britain, said: “We’re excited to bring the Cherry Coke Café to life and give fans a new way to experience the range. Our research shows that Gen Z are part of a ‘spin generation’ – they love to take elements of the past and reinterpret them in a way that reflects their own style and identity. Whether it’s reimagining classic social rituals like afternoon tea or picking a new favourite in the Cherry range, we wanted to create an experience that feels both nostalgic and new. From visiting the café to enjoying the drinks at home, it’s all about giving people the freedom to put their own spin on the moments they share.”

Maura Higgins adds: “I love anything that brings people together in a fun, relaxed way, and the Cherry Coke Café does exactly that. It’s such a cute twist on something we all know, but with a fresh, playful feel. From the drinks to the whole experience, it’s the perfect spot to catch up, try something new and just enjoy the moment.”

When and Where to Visit

The Cherry Coke Café is open for a limited time in Soho, London:

• Dates: 17–19 April
• Location: 59 Greek Street, W1D 3DZ
• Afternoon tea bookings:
  • Friday: 3–5pm
  • Saturday & Sunday: 11am–5pm
• Walk-ins available: Limited spaces throughout the day

Can’t Make It? Try It at Home

For those unable to visit, the Coca-Cola Cherry range, including the new Cherry Float and Zero Sugar options, is available nationwide across major UK retailers, making it easy to recreate the experience at home.