Nesquik Opens All-Pink Cereal Café in London to Launch New Strawberry Breakfast Cereal

Breakfast is getting a bold pink makeover this May as Nesquik launches an immersive pop-up café in central London to celebrate the arrival of its new Strawberry Flavour Breakfast Cereal.

For two days only, the brand is transforming Monmouth Street in Covent Garden into the “Pink Cereal Café”, a free-to-enter experience where everything, from the décor to the milk in your cereal bowl, is strawberry pink.

Running from 9–10 May between 8am and 4pm, the pop-up invites families and cereal fans to enjoy bowls of the new strawberry-flavoured cereal alongside a range of themed activities in a fully immersive setting.

The café’s menu is intentionally simple: guests will be served only one thing: Nesquik Strawberry Flavour Breakfast Cereal. Visitors can customise their bowl with a choice of milk, fruit and spoons while soaking up the playful pink surroundings.

The launch marks the first time Nesquik’s iconic strawberry flavour has been introduced as a breakfast cereal in the UK since the brand first arrived in 1957. Inspired by the much-loved Strawberry Milkshake Powder, the new cereal is designed to recreate the nostalgic experience of turning milk pink at breakfast time.

Alongside its novelty appeal, the cereal is made with whole grain, is high in fibre and contains seven vitamins and iron. It is also free from artificial colours and flavours.

Sarah Fordy, Head of Marketing for Nestlé Cereals UK, described the experience as “breakfast like you’ve never seen before.”

“The Pink Cereal Café is all about fun, nostalgia, and turning ordinary mornings into a strawberry-flavoured adventure for families,” she said. “The new Nesquik Strawberry Flavour Breakfast Cereal brings this to life with great taste, added vitamins and high fibre for the whole family.”

The café will operate on a first-come, first-served basis.

The pop-up comes as the new Nesquik Strawberry Flavour Breakfast Cereal begins rolling out across UK supermarkets, with availability already confirmed in Morrisons and Sainsbury’s ahead of a wider nationwide launch later this month.

Where: 6 Monmouth Street, Covent Garden

When: 9 – 10 May 2026 (8am and 4pm)

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