The Perfect Match Day Pairing: Higgidy Brings Pies and Pints to Shoreditch
As football fever grips the nation this summer, premium pie maker Higgidy is giving fans a delicious new way to prepare for kick-off.
On 17 June, the much-loved British food brand will open a one-day Pre-Match Pie Pop-Up in the heart of Shoreditch, offering football supporters the chance to enjoy one of its award-winning pies for just £2 before heading off to watch the evening’s action.
The pop-up promises to combine two great British traditions, football and pies, in one convivial setting. For those looking to make more of an occasion of it, Higgidy is also offering a pie-and-pint deal, pairing its signature savoury creations with a pint of Guinness for just £5 in the venue’s courtyard bar.
At the centre of the menu is the Higgidy Slow-Cooked Steak & Guinness Pie, a hearty combination of Red Tractor-assured British beef, rich Guinness, onion and herb gravy, all encased in buttery pastry and finished with a rosemary-topped puff pastry lid. It’s comfort food at its finest and arguably the ultimate pre-match fuel.
Visitors can choose between hot pies to enjoy on-site or chilled options to take away, making it an ideal stop for fans gathering before the game.
The event is the latest in a series of successful direct-to-consumer experiences from Higgidy, which has built a loyal following through its commitment to high-quality ingredients and wholesome, flavour-packed food. The brand has enjoyed significant growth in recent years, expanding its retail presence and earning numerous accolades, including Great Taste Awards and British Pie Awards.
For those unable to make it to Shoreditch, Higgidy’s range remains available nationwide through major retailers including Tesco, Sainsbury’s and Ocado, offering football fans across the country the chance to recreate the match-day experience at home.
Whether you’re a die-hard supporter or simply in it for the atmosphere, Higgidy’s Shoreditch pop-up looks set to be one of the tastiest destinations of the summer football season.
When: 17 June 2026, 12pm – 8pm
Where: 1 Quaker Street
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